By Saleem Rana
As the name suggests, email marketing is the use of email to market your business.
In this article, I tell you about 6 best email marketing practices.
Like article writing, email marketing is a technique that is evergreen. Marketers can rely on email marketing, regardless of what technological changes happen online, and many consider it their basic customer relationship building strategy.
Email marketing is popular because it is cheaper than any other communication medium, more effective, more personalized, and more profitable for those who do it right.
What is the best way to do it right? All you have to do is follow these 5 best email practices:
1. Make use of email marketing for direct promotional campaigns. Either as a merchant or as an affiliate, you can sell directly to your customers through email marketing.
2. Use it to get new customers. When people visit your website, they may not buy immediately until they get to know, like and trust you. By offering them a free gift, something valuable in exchange for their email address, you can develop a relationship via emails.
3. Those who have bought from you are much more likely to do it repeatedly. After someone has purchased something from you, they are more likely to buy from you than from another vendor and much more likely to buy from you than other list subscribers. A way to cash in on this natural loyalty is to create a secondary list to give previous customers discounted offers.
4. Use it to build customer loyalty. By interspersing your promotional letters with free information or even free products, you will gradually build up customer loyalty.
5. Use it to leverage customer relationships. If somebody knows, likes, and trusts you through the email relationship they have developed with you, then they are more likely to sign up for new websites you create or for offline events that you hold.
In this article, I tell you about 6 best email marketing practices.
Like article writing, email marketing is a technique that is evergreen. Marketers can rely on email marketing, regardless of what technological changes happen online, and many consider it their basic customer relationship building strategy.
Email marketing is popular because it is cheaper than any other communication medium, more effective, more personalized, and more profitable for those who do it right.
What is the best way to do it right? All you have to do is follow these 5 best email practices:
1. Make use of email marketing for direct promotional campaigns. Either as a merchant or as an affiliate, you can sell directly to your customers through email marketing.
2. Use it to get new customers. When people visit your website, they may not buy immediately until they get to know, like and trust you. By offering them a free gift, something valuable in exchange for their email address, you can develop a relationship via emails.
3. Those who have bought from you are much more likely to do it repeatedly. After someone has purchased something from you, they are more likely to buy from you than from another vendor and much more likely to buy from you than other list subscribers. A way to cash in on this natural loyalty is to create a secondary list to give previous customers discounted offers.
4. Use it to build customer loyalty. By interspersing your promotional letters with free information or even free products, you will gradually build up customer loyalty.
5. Use it to leverage customer relationships. If somebody knows, likes, and trusts you through the email relationship they have developed with you, then they are more likely to sign up for new websites you create or for offline events that you hold.
About the Author:
Looking to find out more about best email marketing techniques, then visit Saleem Rana's blog post to learn how to use this proven profit model.
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