By Mark Spratley
It can be extremely aggravating to invest cash, time and effort to get your website created, only to discover that Google completely ignores it. If you take a couple of steps however, little, Geo-localized websites can get onto page one of Google search results without investing in an SEO project. So it's worth your while to design your website to be SEO friendly and see how it does, prior to spending money on an search engine optimization project.
Search engines can not read flash and a flash website will make your ranking suffer. If you really have to make use of Flash don't use it where there is content. A flash lighting effect in the header for example, will not trigger problems, but a flash item containing your written content will.
From an easy to use point of view, menus that look like menus make the site navigation easier. They generally have a header, a horizontal menu, potentially a vertical menu and a vertical column with blocks in it. People have actually become accustomed to standard website structures and normally spend less time accessing the information they require on a "basic" website than on a really "original" one.
Do not forget to make headings and images search engine optimization friendly and don't forget to put keywords in them. Google will provide even more significance to headings than to paragraph text, and the bigger the heading, the better. Of course this does not suggest that you must use huge headings all over, do not attempt to cheat Google, just remember that headings assist in positions.
When you have websites connecting to you for any reason, and likewise if you are linking to them, use anchor text and not just the website url. Most importantly, don't use anchor text that has nothing to do with the url you are linking to. If you have "Black Eyed Peas" as anchor text you can not have a link to an url on a weight loss site.
Photos are an excellent means to get keywords in, so don't lose this opportunity by leaving common file names on the images like those that are saved when you take the photo. To make your site nice and quick in upload it's definitely worth your while to re-size the pics to about six hundred pixels width (or height depending on whether the photo is landscape or portrait). Save "for web and devices". When you save you can put in your new file-name including the keyword. Remember to fill in the description tag for the image and add keywords to it. The description tag is essential for visually impaired individuals and they can be really useful for positions too.
With an appropriate url name and a couple of basic ideas, you will get your site to rank on Google if it is not a competitive specific niche. For more competitive websites it might be worth your while to run an SEO project.
Search engines can not read flash and a flash website will make your ranking suffer. If you really have to make use of Flash don't use it where there is content. A flash lighting effect in the header for example, will not trigger problems, but a flash item containing your written content will.
From an easy to use point of view, menus that look like menus make the site navigation easier. They generally have a header, a horizontal menu, potentially a vertical menu and a vertical column with blocks in it. People have actually become accustomed to standard website structures and normally spend less time accessing the information they require on a "basic" website than on a really "original" one.
Do not forget to make headings and images search engine optimization friendly and don't forget to put keywords in them. Google will provide even more significance to headings than to paragraph text, and the bigger the heading, the better. Of course this does not suggest that you must use huge headings all over, do not attempt to cheat Google, just remember that headings assist in positions.
When you have websites connecting to you for any reason, and likewise if you are linking to them, use anchor text and not just the website url. Most importantly, don't use anchor text that has nothing to do with the url you are linking to. If you have "Black Eyed Peas" as anchor text you can not have a link to an url on a weight loss site.
Photos are an excellent means to get keywords in, so don't lose this opportunity by leaving common file names on the images like those that are saved when you take the photo. To make your site nice and quick in upload it's definitely worth your while to re-size the pics to about six hundred pixels width (or height depending on whether the photo is landscape or portrait). Save "for web and devices". When you save you can put in your new file-name including the keyword. Remember to fill in the description tag for the image and add keywords to it. The description tag is essential for visually impaired individuals and they can be really useful for positions too.
With an appropriate url name and a couple of basic ideas, you will get your site to rank on Google if it is not a competitive specific niche. For more competitive websites it might be worth your while to run an SEO project.
About the Author:
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