If you have ever dreamed of adding pay per click advertising to your business arsenal, then you should do it because it is more than possible with the proper approach. We will say there is probably more you need to know about for it, but it is all relevant to many other aspects of online marketing. One thing is for sure, you will have better results if you are diligent about how you put your campaigns together. You have a sense of the importance of PPC ad copy, and we have come-up with several guidelines you can begin using right away. Two extremely important concerns with PPC are your CTR and CPC - click through rates and cost per click.

Hype is usually a dangerous area to get into because so many people have seen too much of it. If you do use claims that are misleading, then you are flirting with danger from the FTC in the US if you are US based. Like we said, if you are serious and want to do this right, then learn something about copy writing and crafting strong classified type ads. There are many things going on with different levels, and people will not trust you based on one ad, but they will give you a chance - and that is all you are asking for. There is hardly anything wrong with testing and finding things out for your self based on experience. Do not worry about catching attention so much with your headline copy, but do write it so that if someone reads the headline it hits them right between the eyes.

There are certain conventions that were learned a long time ago such as writing your ad in the normal way but with brevity, and only capitalizing the first word in the ad headline. Do not be concerned with any efforts to emphasize any one word in the ad; simply use normal conventions with the sentences. Get in the habit of split testing your ads for all aspects of them.

PPC advertising is no different than other methods in that you can get important cues from your competitors. If they are all doing the same thing, then that means it is working; but it also means you can do some variation of some kind, too. Also, by studying the ads of your competition, you'll know exactly what's working for them and see if you can implement the same in your PPC campaign. But still, you can always get good tips and things from other people, and so we will just say to learn from others.

Remember when you are doing split testing you will only change one thing at a time such as the headline. There is nothing wrong at all with continuing to test your ads against each other so you can make your conversions the best they can be. Just like any where else on the net, the competition is there; but that should never deter you because you are unique in what you do. Yes, if you truly wanted to become a PPC guru, then decide you will do that and take strong action on it. As we have stated all along, there is much to know that will help you do well with this method, and just do something - take action.