If you are an online marketer then you are aware of how important it is to create an email list, follow up with your subscribers and sustain a relationship with them. Your email list is where the real profits lie. This will be your way to getting repeat traffic to your website without having to spend additional money. However, your list will be worthless if you don't take the necessary precautions to make sure your emails are being read. In this article we will look at three easy tips for getting your emails delivered to your readers without their being blocked as spam.

You should take advantage of your subscribers by enlisting their help and adding you to their address books to keep your correspondence from being blocked as spam. Any email that gets added to the address book automatically becomes safe. Your subscribers won't have a problem with you asking them to do this especially if they are looking forward to the type of content you are sending even if it's only somewhere around half of them. You'll be surprised how much of an impact this simple step can be to your internet marketing campaign.

If you want to avoid losing out because your HTML email was mistaken for spam then be sure that you focus on both methods text and HTML. This ensures that subscribers get what they really want and that your emails aren't blackballed. Send a link to your HTML email in a text email and have subscribers click the link to read the email. This method is not only proven effective but also safer.

When they click on the link, it will verify them, which says that you email address should no longer be block. This is because if you apply a single opt in and do not apply a way of verifying email address, then you will eventually have people saying that you are spamming. A lot of complaints can have your email blacklisted, which means it will be blocked. Aweber and other such email service providers are sure that they make email recipients verify their email address. Nowadays, spam has grown to such an extent that taking such measures has become a necessity, a need and something that every Internet marketer should do.

Last but not the least; segment your emails so they are more relevant and targeted. If you have a list of prospects and a list of newsletter subscribers, create different emails for the targeted groups according to the topics. What you are generally doing is making it hard to be labeled as spam since you are so targeted in scope. You want the emails to be very targeted to the lists so that they will not get caught in the spam trap and will be delivered to the recipients. It will be simple for you to segment your emails this way and then get the most benefit from them during your campaigns.

The bottom line is that this article discusses how essential it is to concentrate on email deliverability. There a lot of things that you should focus on if you want your email advertising campaigns to be successful. But, none of them will be effective if your emails are not read. So go ahead and start applying the tips that we discussed above to ensure success with all your email marketing campaigns.