By Rob Sutter
E3 is slowly building and I am very much prepared for all of the news that is to come out of the conference. While there will be those focused on the third-party companies, the bulk of the attention is going to stick to the big three console developers. Some of them have stronger online marketing efforts than others, from what I have seen. After reading up on the recent news concerning the PlayStation 4, it is hard not to give the edge to Sony instead of Microsoft.
Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.
It's hard to deny that the Xbox One has received a great deal of criticism, most of it centered on the fact that DRM would play a bigger part than ever before. For example, if you enjoy used games, then you can pretty much kiss the option goodbye. Sony has seemingly looked out for this type of audience and this is heightened by the idea of pricing as well. The Xbox One has had an announced price of $499, which is something that's been overshadowed by the much cheaper $399 PS4.
When you look at the online marketing approach of Microsoft's, I think that Sony has done a better job in that regard. Why is it that the news about the PS4 has had gamers talking in such a positive way when it seems like Microsoft has only managed to turn away potential consumers? In short, it's a matter of appeal and the gamers seem much more of that in terms of the PS4 compared to the Xbox One. I'm sure that firms along the lines of fishbat will agree that the needs of consumers typically surpass those of companies.
I'm sure that some of you will consider this a rant of sorts against Microsoft but I did not want to talk this badly about the Xbox One. In fact, I wanted it to be a great console that could be a viable option next to the competition. However, it has not had a great bolt out of the starting gate and I don't think that it will be able to catch up to the competition. Whether or not better online marketing can help the company's stature is, in my mind at least, difficult to say.
Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.
It's hard to deny that the Xbox One has received a great deal of criticism, most of it centered on the fact that DRM would play a bigger part than ever before. For example, if you enjoy used games, then you can pretty much kiss the option goodbye. Sony has seemingly looked out for this type of audience and this is heightened by the idea of pricing as well. The Xbox One has had an announced price of $499, which is something that's been overshadowed by the much cheaper $399 PS4.
When you look at the online marketing approach of Microsoft's, I think that Sony has done a better job in that regard. Why is it that the news about the PS4 has had gamers talking in such a positive way when it seems like Microsoft has only managed to turn away potential consumers? In short, it's a matter of appeal and the gamers seem much more of that in terms of the PS4 compared to the Xbox One. I'm sure that firms along the lines of fishbat will agree that the needs of consumers typically surpass those of companies.
I'm sure that some of you will consider this a rant of sorts against Microsoft but I did not want to talk this badly about the Xbox One. In fact, I wanted it to be a great console that could be a viable option next to the competition. However, it has not had a great bolt out of the starting gate and I don't think that it will be able to catch up to the competition. Whether or not better online marketing can help the company's stature is, in my mind at least, difficult to say.
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