Do You Think You Should Be Using Video Email As Part Of Your Marketing Campaign?

Posted by Hadraj Youssef On Thursday, August 1, 2013 0 Comments
By Andrew R. Watkins

With the acceleration of e-commerce as a result of these exact same technological breakthroughs, email is now a substantial means of advertising products and services through the internet. Through email, advertising copies get provided directly to an individuals inbox; business no longer had to wait for consumers to come throughout their advertisements in the internet.

Video Emails Power

Video email is an adjustment to proven online marketing methods. With video email, your recipients not need to slog through text advertising copy. Even if your marketing copy includes wonderful graphics and engaging text, you can not constantly expect a specific to read them when other more urgent email communications await their attention. Thats why for all the e-mails you sent in a day, only a minute portion would reply to your ad and visit your website link.


Video e-mails are more effective than conventional email advertising copies. Provided a resourceful video email copy, this short period of time can be enough to arouse your recipients interest in your item or services and induce them to take time off their hectic schedules to visit your internet site. If you doubt the impact of video discussions as marketing devices, then you just have to think about the enormous boost in sales that result from TELEVISION infomercials.

Video Emails Weaknesses

There are reasons why most companies choose sending graphic and text email advertisements rather than video email. Among the most vital reasons for some advertising and marketing professionals unwillingness to shift over to video email advertising and marketing projects is the reality that recipients of these emails do not utilize the same video platforms and requirements. Theres simply no chance to determine the recipients level of computer technology so that the proper video format could be sent to each individuals inbox.

Another weak point is the large file size of each video email advertising and marketing copy. This barrier is hardly insurmountable however this is nonetheless a problem.

Solutions to Video Email Problems

The good news is, there are now video email hosting companies that can address the abovementioned troubles related to video email marketing campaigns. To solve the huge file size trouble, you can send out an abbreviated video clip that when played will instantly connect the audience to your video email server. This indicates that you only need to make use of a fraction of the actual video file size in your video email advertising copy.

To resolve the issue about incompatible video platforms, some video email hosting companies have applications that can instantly identify the audiences video playing abilities the minute the recipients click the preview. The suitable video format is then picked and loaded. This means that every video email gets viewed effectively whatever the recipients video standard.

Provided video e-mails flexibility and undeniable convincing powers, isn't really it time to benefit from video email in your online marketing projects?



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