Lot of individuals in business communities think that digital and internet marketing are the same. Well, if you are a well-informed business owner or marketer, you are aware that this conception is not quite true as the two are different animals. The truth is, while both use internet technology to market products and/or services, they do not mean the same thing.

So, how does digital marketing differ from Internet marketing?

Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."

Following the above explanation, we can say that digital marketing has a wider scope and the reason is simple: it leverages more marketing platforms than the conventional Internet marketing, which focuses mainly on search engine presence and website development designed from desktop computers. Digital marketing techniques include harnessing the potential of mobile platforms as well as the social media to reach prospects.

Digital marketing leverages the mobile platforms

As I have said, with digital marketing, reaching business prospects has become more promising as marketers can expand their target by including the mobile audiences. This is important especially today that more and more individuals are utilizing mobile devices both for business and personal use. As a matter of fact, several studies have revealed that there is an exponential growth in number of mobile users worldwide and this trend means more business potentials, beneficial to both marketers and prospects - both can have access to important information even when they are mobile or away from office. Indeed, 27/7 connectivity to the virtual world has reached to its optimum potentials with digital marketing.

Digital marketing and the power of social platforms

While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.

At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.