By David Belling
Marketing can cost a lot of money depending on your choices of strategies and methods. This is why it is important to come up with a business plan which will lay out the procedures and budget distribution to different aspects of the business including advertisements. There are cases when small-businesses had spent their entire budget on research, products and manpower or they only have enough funds for the products to sell. For some businesses who had just started out with almost nothing left for advertising, there are a lot of ways to get by. Cheap advertisement such as printing out a single flier and having it Xeroxed is one example but there are other ways on how you can do it for free.
Free Online Marketing
Your products and services can be marketed for free through different ways online. One of this is by making use of the crowded social media networking sites such as Facebook and Twitter. You can upload many products and spread it by sharing for as long as you want. There are 1.06 billion of monthly Facebook users around the world and marketing through this busiest site can really give your business a nice exposure for free. First, you must create an official fan page, enter some details about the business and start earning fans or followers. After that, create a PayPal account and ready yourself for many packaging tasks. Keep your account updated and interact with your customers, fans and followers regularly to maintain and gain more customers.
Creating a website costs some money but in some cases, some companies will let you have your website for free in exchange of letting them post their ads on your site. This might sound a good deal for most businessmen since you won't go to the hassle of maintaining your account by paying the monthly bills. Try contacting one of the webhosts and see if you can get that deal. Aside from this, take advantage of free online ads sites such as Google Places and Craigslist. Writing some articles or blogging will help you describe your business or just refer readers to your official Facebook page or website. Newsletter can also be for free for as long as you are keeping a list of customer emails. This can be done by just manually sending a bulk statement.
Free Marketing outside the Internet
For businesses that can't afford to have an internet line or are in a premise that can't be reached by the cable lines and signal, there are still some marketing ways that you can perform to pull a huge number of potential customers. Announcing events, promos and other important things about your business can be done through a press release. With a press release, you just have to create a draft, finalize, send it to the local media men and wait for the announcement. This is worth to give it a try though there are times that the media are ignoring messages in different cases. Make sure that you don't clog their inboxes by sending huge files to make sure that your press release won't be ignored. You can also send them a follow up in case that you didn't hear anything from them.
Participating in community activities is another way of marketing. You can teach on colleges and share a brief history about your business. You can also conduct a presentation during an event and this will serve as an introduction. You might be able to attract a group of customers from the neighborhood and this will be very helpful for your growing business. Ask current customers to refer their friends to your business and give them a good discount or a small freebie for doing that. Lastly, you can seek for the help of your local Chamber of Commerce. This organization conducts different kinds of events wherein you'll be able to introduce your small business and meet with other small business owners where you can get different ideas which you can use.
Free Online Marketing
Your products and services can be marketed for free through different ways online. One of this is by making use of the crowded social media networking sites such as Facebook and Twitter. You can upload many products and spread it by sharing for as long as you want. There are 1.06 billion of monthly Facebook users around the world and marketing through this busiest site can really give your business a nice exposure for free. First, you must create an official fan page, enter some details about the business and start earning fans or followers. After that, create a PayPal account and ready yourself for many packaging tasks. Keep your account updated and interact with your customers, fans and followers regularly to maintain and gain more customers.
Creating a website costs some money but in some cases, some companies will let you have your website for free in exchange of letting them post their ads on your site. This might sound a good deal for most businessmen since you won't go to the hassle of maintaining your account by paying the monthly bills. Try contacting one of the webhosts and see if you can get that deal. Aside from this, take advantage of free online ads sites such as Google Places and Craigslist. Writing some articles or blogging will help you describe your business or just refer readers to your official Facebook page or website. Newsletter can also be for free for as long as you are keeping a list of customer emails. This can be done by just manually sending a bulk statement.
Free Marketing outside the Internet
For businesses that can't afford to have an internet line or are in a premise that can't be reached by the cable lines and signal, there are still some marketing ways that you can perform to pull a huge number of potential customers. Announcing events, promos and other important things about your business can be done through a press release. With a press release, you just have to create a draft, finalize, send it to the local media men and wait for the announcement. This is worth to give it a try though there are times that the media are ignoring messages in different cases. Make sure that you don't clog their inboxes by sending huge files to make sure that your press release won't be ignored. You can also send them a follow up in case that you didn't hear anything from them.
Participating in community activities is another way of marketing. You can teach on colleges and share a brief history about your business. You can also conduct a presentation during an event and this will serve as an introduction. You might be able to attract a group of customers from the neighborhood and this will be very helpful for your growing business. Ask current customers to refer their friends to your business and give them a good discount or a small freebie for doing that. Lastly, you can seek for the help of your local Chamber of Commerce. This organization conducts different kinds of events wherein you'll be able to introduce your small business and meet with other small business owners where you can get different ideas which you can use.
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