Magazine, Television, radio and other media types have made its way to be the hottest subject in marketing segment on the past years or decades. The capabilities of these methods to broadcast about the business, attract more customers and maintain your established customer base have been proven for years. Now that people have rediscovered generation, many innovative ways to market have been introduced and some were defined to be almost perfect. These new marketing techniques have replaced the traditional way and became the hottest topics in the world of business. Knowing about what is in and what is out when it comes to marketing is vital if you want to stay ahead in the competition.

Relationship and Integrated Marketing

The life of every business depends on the customers. If no one is there to buy their products and services, even those are of high quality, the business won't be able to survive for long as there are no sales and profits that are being generated. To prevent this from happening, companies can make use of relationship marketing to develop a strong bond with the customers. This promotes quality customer service and making more campaigns on how it can be improved. With excellent customer service, it aims to nurture the current customer base into a group of advocates who will refer the company to their friends and acquaintances.

Integrated marketing involves the use of different advertising techniques such as multi-media, customized content, traditional and online marketing combined into one. This is a strategic approach designed to stand out among other kinds of advertisement or marketing methods. With integrated marketing, you can easily appeal to customers making them aware about the existence of your brand.

Mobile and Social Media Marketing

Strength in numbers, innovation and accessibility has always been the name of the game when it comes to marketing. These criteria can be met by making use of Mobile and Social Media Marketing. With people owning mobile devices which are capable of receiving text, picture messages and videos, this is currently being targeted by different companies for marketing purposes. This kind of marketing is set to explode more on the coming months and years. Remember that mobile devices also have access to emails which makes consumers more accessible by a combination of mobile and email marketing.

A social community is not anymore complete without the business accounts. If you log-in and check your Facebook, you will notice a lot of advertisements and promos from different businesses. These companies are sure making the most out of it expecting to generate a huge amount of sales and income. Since billions of people have been using the social media, it is indeed the best place for business. With the right amount of strategy, selecting the correct block of people who will most likely make some purchases, consistently interacting with the fans and expanding the customer base, companies can turn Facebook and other social networking sites into an ultimate money making tool. This is why social media marketing is 2013's hottest marketing topic.