By Mia Kent
A behavioral segmentation is a marketing strategy employed mostly by companies whose business is in selling products. Companies that are into the service business also include this strategy in improving their services to satisfy the needs of their customers. The process is only performed by knowledgeable professionals.
It is not like the manager of your human resource department can handle this job. Obviously, this is way out of his league or expertise. The company is left with two options. It is either it will hire a marketing specialist who will be employed as a regular employee of the company or a marketing consultant is consulted from time to time.
The work of the marketing specialist is to find out what causes the drop in sales. It could be something that the company did or change in the product or in its marketing strategy. Sometimes even a slight change in the product's logo or slogan or an advertisement on tv can trigger a positive or a negative response from people or consumers of said product.
The marketing specialist will conduct some fact finding what triggers the response in consumers. The report is then submitted to the company. It is important that the report be right. Remember that the company will be making a decision based on this report. If the information on the report is incorrect, then the company cannot make the right decision.
Concerned executives of the company should brainstorm the options. Remember two heads are better than one. The pros and cons of the alternatives should be presented. It is only in this way that they will be able to see the benefits of both choices. A comparison should be done.
He pinpoints the aspects of operation that will be affected if such change is effected. The most important element that should be considered is the profitability the change will bring to the company. The consult or the specialist must be able to find hard evidence that changing the company's product's packaging will trigger a drop down in sales.
These are just some of the things that the consultant does during the service. You now have an idea of the weight of his work. The responsibilities and accountabilities that await the professional are quite a big one. It takes a really competent person to be able to handle the pressure and deliver the results expected from him.
Several consultants or specialists should be considered. If you have a few options, you can choose better. Know that the qualifications of these professionals are not the same. You must not leave the selection to staff who does not really understand the nature of the consultant's job or how his work could affect an important aspect of the company's operation particularly its products.
It is your choice whether to hire a regular employee or hire a consultant instead. Weigh your options very well, consider the pros and cons of each alternative. The big bosses in the company can be gotten involved in the decision making. They are heads of departments in the company. They can report on the status of the departments of the company, which might be affected in this behavioral segmentation process.
It is not like the manager of your human resource department can handle this job. Obviously, this is way out of his league or expertise. The company is left with two options. It is either it will hire a marketing specialist who will be employed as a regular employee of the company or a marketing consultant is consulted from time to time.
The work of the marketing specialist is to find out what causes the drop in sales. It could be something that the company did or change in the product or in its marketing strategy. Sometimes even a slight change in the product's logo or slogan or an advertisement on tv can trigger a positive or a negative response from people or consumers of said product.
The marketing specialist will conduct some fact finding what triggers the response in consumers. The report is then submitted to the company. It is important that the report be right. Remember that the company will be making a decision based on this report. If the information on the report is incorrect, then the company cannot make the right decision.
Concerned executives of the company should brainstorm the options. Remember two heads are better than one. The pros and cons of the alternatives should be presented. It is only in this way that they will be able to see the benefits of both choices. A comparison should be done.
He pinpoints the aspects of operation that will be affected if such change is effected. The most important element that should be considered is the profitability the change will bring to the company. The consult or the specialist must be able to find hard evidence that changing the company's product's packaging will trigger a drop down in sales.
These are just some of the things that the consultant does during the service. You now have an idea of the weight of his work. The responsibilities and accountabilities that await the professional are quite a big one. It takes a really competent person to be able to handle the pressure and deliver the results expected from him.
Several consultants or specialists should be considered. If you have a few options, you can choose better. Know that the qualifications of these professionals are not the same. You must not leave the selection to staff who does not really understand the nature of the consultant's job or how his work could affect an important aspect of the company's operation particularly its products.
It is your choice whether to hire a regular employee or hire a consultant instead. Weigh your options very well, consider the pros and cons of each alternative. The big bosses in the company can be gotten involved in the decision making. They are heads of departments in the company. They can report on the status of the departments of the company, which might be affected in this behavioral segmentation process.
About the Author:
When you are in need of some advice on behavioral segmentation the best thing you can do is to take a look at our website here www.qdistrategies.com. Follow the link and view the page on http://www.qdistrategies.com.
0 Comments:
Post a Comment