Email marketing is one of the most effective forms of online marketing. As use of the Internet has increased exponentially in recent years, more and more businesses are turning to online marketing to spread the word about their products and services. By using email lists, you can quickly and easily reach your customers as often as you want.

Because of this, you need to invest a lot of time and energy into Internet marketing. If you do not, you run the risk of losing your customers to your competition. However, there are good and bad ways to market your business online.

Sometimes however it is easier to create this "viral" reaction if you focuses yourself on a sub-segment of a niche, rather than the broader niche as a whole. For example if your niche is "dieting" it can be somewhat difficult to really judge what the end goal of a web searcher actually is. You can generically say that they are trying to lose weight, but a woman trying to lose weight so she can fit into a pair of skinny jeans is not the same market segment as an overweight man who is trying to lose weight so he can show of his muscles.

Yes they are both in the dieting niche, but you certainly should not be marketing to them in the same way. You can see how creating a viral reaction in top level niches can be rather challenging.

When you take a top level niche and divide it into its smaller sub-segments you can begin to formulate a plan about how to target each one individually through social media marketing and video marketing in order to generate a buzz for your list.

Of course, there is a lot more to Internet marketing than just SEO. The more you learn, the more success you will achieve and the more experience you will gain.