By Rob Sutter
"Whose Line Is It Anyway" was brought back to television earlier this week and fans have come together in order to witness the return. The initial run of the show in the United States gained a more than substantial audience. However, I'd like to imagine that most fans started off being fans thanks to the litany of videos showcased on YouTube. That being said, is it possible that online marketing a subject which can be tied into the return of a show which has been a fan favorite?
Of course, every show is going to have its criticisms and I have more than a few to sound off about. First of all, I do not mind the new host; Drew Carey has not returned but Aisha Tyler, though not as witty, is actually likable in her own way. The performers, however, definitely needed some work and it appeared as though they had some comedic rust which they had to work off. Regardless, I feel as though these particular "Whose Line" episodes have been the feeling out process and hopefully the comedy becomes sharper in time.
One of the biggest parts of "Whose Line" that I have had mixed feelings on were the guest stars which are brought in and these two episodes were no exception. On the first episode, Lauren Cohan of "The Walking Dead" appeared during the first episode and it just seemed liked she was awkward and waited for the comedy to approach her. However, the next episode had Kevin McHale from "Glee" in the same spot and he did well while on his feet. Improv seemed to be a strong suit for him.
I believe that online marketing has been able to find a place in this regard and very few can argue with such a sentiment. You have to take into consideration that Facebook, along with Twitter, has showcased a number of messages, hyping potential viewers for the show's upcoming return. Even during the episodes, hashtags were shown to show what was trending at any given time, one of the examples being #Bromance. It's the kind of interaction which firms such as fishbat should place their focus on.
Anyone who is into comedy but has never even heard of "Whose Line" should more than give it a shot. To me, it's one of the best improv programs in history and you have a number of comedians who are able to think up situations right off of the top of their heads. It's stellar to see just how much work goes into making each of these as funny as possible. Online marketing might have helped it along but I feel like the quality of the show has always been present.
Of course, every show is going to have its criticisms and I have more than a few to sound off about. First of all, I do not mind the new host; Drew Carey has not returned but Aisha Tyler, though not as witty, is actually likable in her own way. The performers, however, definitely needed some work and it appeared as though they had some comedic rust which they had to work off. Regardless, I feel as though these particular "Whose Line" episodes have been the feeling out process and hopefully the comedy becomes sharper in time.
One of the biggest parts of "Whose Line" that I have had mixed feelings on were the guest stars which are brought in and these two episodes were no exception. On the first episode, Lauren Cohan of "The Walking Dead" appeared during the first episode and it just seemed liked she was awkward and waited for the comedy to approach her. However, the next episode had Kevin McHale from "Glee" in the same spot and he did well while on his feet. Improv seemed to be a strong suit for him.
I believe that online marketing has been able to find a place in this regard and very few can argue with such a sentiment. You have to take into consideration that Facebook, along with Twitter, has showcased a number of messages, hyping potential viewers for the show's upcoming return. Even during the episodes, hashtags were shown to show what was trending at any given time, one of the examples being #Bromance. It's the kind of interaction which firms such as fishbat should place their focus on.
Anyone who is into comedy but has never even heard of "Whose Line" should more than give it a shot. To me, it's one of the best improv programs in history and you have a number of comedians who are able to think up situations right off of the top of their heads. It's stellar to see just how much work goes into making each of these as funny as possible. Online marketing might have helped it along but I feel like the quality of the show has always been present.
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