By Joe Burke
Video is here to stay. And content marketing has often been in the lead from the start in terms of generating solid search engine rankings. Do you understand that roughly 80% of the internet customers view a minimum of one video monthly? That translates to 2 billion views each day!
If you are not generating videos for your online business then you are missing a huge opportunity.
Making a video is also quite inexpensive. All you'll need to began today is a smart phone, an inexpensive flip camera, or even a simple screen capture program and it is possible to create a great video within minutes. You are able to even choose free video editing software that will add titles and captions.
But note I said half decent. Almost everything you do to promote your business should be outstanding quality, not something you did simply because everyone else is doing it.
There are most likely 100 lousy videos on YouTube for each decent one. Make sure the videos you publish reflect how you want your business to be noticed.
In the event you haven't started video content marketing, you are not making the most of this type of campaign and you are leaving money on the table.
Video content marketing is comparable to any other online content marketing. You ought to produce it as part of your ongoing marketing efforts and religiously upload a video whenever you can.
You'll be able to contribute to the expanding quantity of details in video format by uploading just one video.
One issue to keep in mind is people usually do not prefer to be sold anything but they do definitely prefer to get issues and be entertained. So while there is certainly a place for crass commercial style videos, you'll be able to typically produce greater bottom line results by not directly pitching any product or service.
The upside should be to generate a significantly better and more engaging video then your competitor, then you are able to win the video content marketing game.
Evergreen Video Content Marketing
You may have heard of the Old Spice video fiasco. They ran a series of incredibly common videos and then... they stopped. Loyal fans were left saying what happened here?
Don't let this happen to your business. Plan to produce a video every two weeks or two a month. As you develop a loyal following you do not wish to let these people down. Social media works both ways.
Building an ongoing dialogue with viewers is far more critical than attempting to figure out how you can make one video go viral. All that does is get you 15 minutes of fame.
By consistently producing good, informative and beneficial videos you'll be able to develop an escalating fan base over time, just like developing a blog. Once you've established a superb reputation for making excellent videos, the fans will be looking for your videos. They'll be eager to share the contents socially.
Plan a Video Marketing Campaign
Sit down and plan at least six months worth of video posts all at one time. Despite the fact that you could possibly be video marketing to promote a product, don't neglect the advertising aspect, people can watch as many ads as they like on television. Be unique, think outside the box.
You are able to constantly make a central character and script out his life story. This functions nicely as it really pulls the different videos together by way of a series of cliff hangers. When people become identified using the character they will tune in to determine what takes place next, just like on TV.
An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!
Significant corporations like Nike have extremely well paid people who conceptualize and create scripts and characters for their business. They attempt to capture their brand's essence in the best way possible.
Come up with new and fresh ideas that you just might have ever though of before.
The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.
If you are not generating videos for your online business then you are missing a huge opportunity.
Making a video is also quite inexpensive. All you'll need to began today is a smart phone, an inexpensive flip camera, or even a simple screen capture program and it is possible to create a great video within minutes. You are able to even choose free video editing software that will add titles and captions.
But note I said half decent. Almost everything you do to promote your business should be outstanding quality, not something you did simply because everyone else is doing it.
There are most likely 100 lousy videos on YouTube for each decent one. Make sure the videos you publish reflect how you want your business to be noticed.
In the event you haven't started video content marketing, you are not making the most of this type of campaign and you are leaving money on the table.
Video content marketing is comparable to any other online content marketing. You ought to produce it as part of your ongoing marketing efforts and religiously upload a video whenever you can.
You'll be able to contribute to the expanding quantity of details in video format by uploading just one video.
One issue to keep in mind is people usually do not prefer to be sold anything but they do definitely prefer to get issues and be entertained. So while there is certainly a place for crass commercial style videos, you'll be able to typically produce greater bottom line results by not directly pitching any product or service.
The upside should be to generate a significantly better and more engaging video then your competitor, then you are able to win the video content marketing game.
Evergreen Video Content Marketing
You may have heard of the Old Spice video fiasco. They ran a series of incredibly common videos and then... they stopped. Loyal fans were left saying what happened here?
Don't let this happen to your business. Plan to produce a video every two weeks or two a month. As you develop a loyal following you do not wish to let these people down. Social media works both ways.
Building an ongoing dialogue with viewers is far more critical than attempting to figure out how you can make one video go viral. All that does is get you 15 minutes of fame.
By consistently producing good, informative and beneficial videos you'll be able to develop an escalating fan base over time, just like developing a blog. Once you've established a superb reputation for making excellent videos, the fans will be looking for your videos. They'll be eager to share the contents socially.
Plan a Video Marketing Campaign
Sit down and plan at least six months worth of video posts all at one time. Despite the fact that you could possibly be video marketing to promote a product, don't neglect the advertising aspect, people can watch as many ads as they like on television. Be unique, think outside the box.
You are able to constantly make a central character and script out his life story. This functions nicely as it really pulls the different videos together by way of a series of cliff hangers. When people become identified using the character they will tune in to determine what takes place next, just like on TV.
An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!
Significant corporations like Nike have extremely well paid people who conceptualize and create scripts and characters for their business. They attempt to capture their brand's essence in the best way possible.
Come up with new and fresh ideas that you just might have ever though of before.
The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. Hid main topics are MLM, Internet Marketing and Network Marketing. You can find his writings on many article directories.video content marketing, andvideos
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