Wwe's Developmental Stars & Idea Of Online Marketing

Posted by Hadraj Youssef On Monday, October 28, 2013 0 Comments
By Robbie Sutter


World Wrestling Entertainment has always been seen as a company that loves television but what about other platforms? If you search the Internet, you may find yourself watching NXT, the program that serves as the developmental territory of sorts. Stars are able to attain TV experience of sorts here, being able to work in front of smaller live crowds before moving up to larger venues on television. These stars are going to need time and I feel like online marketing can help them to become more well-known.

It's unfortunate that NXT is not on television because I feel as though there are many stars ready to land on television. There are those will agree as well and I cannot help but feel like Sami Zayn is the prime example. Even though he has been working hard to get better on NXT, he actually has years of experience under his belt because of the independent circuit outside of WWE. Throw in the idea of social media being an effective tool and his visibility has limitless potential.

Of course, it's worth talking about female talent and NXT has two standouts in Paige and Emma. The two ladies are very different from one another, the former being an aggressive brawler and the latter being a skilled yet fun-loving dancer of sorts. Their characters couldn't be any further apart and yet they work well in order to produce great matches. There may be variety intact but I say that it is needed so that fans aren't short on options for those to cheer on.

That being said, what can be done as far as online marketing is concerned for these men and women? I believe that it's worth bringing more attention to their Facebook and Twitter pages, interacting with fans all the while. With this being done, fans are more like to stay in contact with them and who's to say that new fans wouldn't be attained as a result? Communication is important in any line of work and firms such as fishbat would be able to agree with such a sentiment.

NXT is an example of WWE programming done right, though on a consistent basis. Not only do the talent have more than enough time to put on quality matches but you have to take into account that they are still learning. There's a certain appeal that comes with looking into the future, in a way, of WWE in general. The company may have quite a few shows under its belt and while I like a good number of them, NXT is my standout and I'd watch it any day.




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