By Georgia Diaz
Competition is tough between businesses, and customers only expect more and better services than ever before. A business also does not want to be around for only a year or two, it wants to get bigger and more profitable as time passes. In order for this to happen the company executives need a strategy, and should be well aware of analytical tools such as strategic insight.
Managers who have attended training courses may be familiar with certain strategical concepts that are known to improve the way a business is run, both internally and externally. One makes use of a few circles, and is a simple tool that is used to display the relationship between a business and its clients. This representation can assist managers when it comes to decisions as well.
Each circle drawn represents something different. The first will contain the most important things to consider regarding the company's customers. Here it is necessary to determine what the customer wants, for example, a quick service delivery, because their time is valuable, and limited. Spending time discovering what the customer wants can help the company change in ways that will benefit the customer, and which will therefore increase profits.
In the second circle, the team leaders must try to determine how the customers view the company's operations. If the company appears to be doing well in regards to meeting their needs, the first two circles will have quite an extensive overlap. This is bearing in mind that customers seldom bring forth all their positive and negative thoughts regarding a company's service.
Unfortunately, customers rarely 'make notes' of exactly what products they will buy. A business has to research what will make someone's life easier, or better, and then produce something that they think will actively sell. If it is a product that meets the customer's needs, it will be a successful discovery. An example is the invention of the a particular product, by a renowned company, which brings in a near fortune in the category of home care products.
Now only the third circle is left to complete. This one is saved for information regarding other businesses of the same nature, and will help the company to determine the positive and negative aspects of their competition. As you can see, the circles all pinpoint very important, but different portions of the business, and help the managers to find room for improvement.
The information for each circle is obtained by asking questions. The question if the company is available to customers in a particular area is an example for the first circle, while the question of whether the company is able to compare to their competitor's advantages is a an example for the third. With the use of questions, a discussion is encouraged.
Strategic insight also encourages a business to look more closely at their existing services. Finding out more about customers may lead to the discovery that certain services are actually negatively viewed. With all the collected information, much can be done in terms of the growth and development of the company.
Managers who have attended training courses may be familiar with certain strategical concepts that are known to improve the way a business is run, both internally and externally. One makes use of a few circles, and is a simple tool that is used to display the relationship between a business and its clients. This representation can assist managers when it comes to decisions as well.
Each circle drawn represents something different. The first will contain the most important things to consider regarding the company's customers. Here it is necessary to determine what the customer wants, for example, a quick service delivery, because their time is valuable, and limited. Spending time discovering what the customer wants can help the company change in ways that will benefit the customer, and which will therefore increase profits.
In the second circle, the team leaders must try to determine how the customers view the company's operations. If the company appears to be doing well in regards to meeting their needs, the first two circles will have quite an extensive overlap. This is bearing in mind that customers seldom bring forth all their positive and negative thoughts regarding a company's service.
Unfortunately, customers rarely 'make notes' of exactly what products they will buy. A business has to research what will make someone's life easier, or better, and then produce something that they think will actively sell. If it is a product that meets the customer's needs, it will be a successful discovery. An example is the invention of the a particular product, by a renowned company, which brings in a near fortune in the category of home care products.
Now only the third circle is left to complete. This one is saved for information regarding other businesses of the same nature, and will help the company to determine the positive and negative aspects of their competition. As you can see, the circles all pinpoint very important, but different portions of the business, and help the managers to find room for improvement.
The information for each circle is obtained by asking questions. The question if the company is available to customers in a particular area is an example for the first circle, while the question of whether the company is able to compare to their competitor's advantages is a an example for the third. With the use of questions, a discussion is encouraged.
Strategic insight also encourages a business to look more closely at their existing services. Finding out more about customers may lead to the discovery that certain services are actually negatively viewed. With all the collected information, much can be done in terms of the growth and development of the company.
About the Author:
When you are looking for information about strategic insight, pay a visit to our website at www.qdistrategies.com today. You can see details at http://www.qdistrategies.com now.
0 Comments:
Post a Comment