Earlier this week on Sunday, "Night of Champions" aired and it was one pay-per-view that attempted to live up to its theme. As the name would suggest, it's the show where all of the current champions have to defend their championships in one way or another. As strong as this concept is, though, I couldn't help but feel as though WWE slipped up more than a couple of times. How could have an Internet marketing company worked in order to make the show more effective in general?

Amongst the many elements of "Night of Champions," one of them came across as rather frustrating. With the interactive polls WWE orchestrated, fans were allowed to vote on who they believed to be the best World Heavyweight Champion, United States Champion, and a few others. With each option being given five separate candidates, it is clear that the element of choice isn't necessarily strong. As a result, there is an illusion of options but nothing substantial in order to back it up, making the polling seem worthless.

There are many different networking platforms to take into account, so why doesn't WWE utilize those instead? It seems like Twitter could have been the perfect option, in my mind. It doesn't lock fans into a certain set of choices that they may not like, as they are then able to choose who they believe to be the best individuals for every poll. Why should they have to be short on options because WWE wants to keep matters as locked as possible at the expense of true selection?

I think that it would be for the best to allow an Internet marketing company to come into effect. The reason that I say this is that I think firms such as fishbat more than understand giving fans choices more than WWE seems to. It doesn't seem too difficult to give those who watch the product options and not just ones that WWE selects. I think that the company needs to have a more effective idea of what the best voting model is because this is not it.

Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.