By Natasha Raine
The web universe is constructed with a lot of tools to share material on. From the favourite social media sites such as Facebook and Twitter, then of course there's the tools with more opportunity to create innovative content, for example Vimeo, Vine and YouTube. Of these three, YouTube is the one that the general population are most likely to be up to date with. You might be thinking right now what this has to do with marketing, YouTube has a reputation for endless quantities of inexperienced content, but can it not be a useful marketing instrument as well?
In other posts you might have read you'll have seen I've talked about the benefits of viral videos and how bigger conglomerates are using them to market their own products. What we're prone to forget is that in order for these videos to be a success, they need a popular video platform. Hello YouTube. The benefits of YouTube are endless, though you might not know it, there's more to it than just being free and simple... which in itself is pretty smashing, all things considered.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This occurs when Google selects it as quality content that contends with the other web results. In order for this to transpire your video has to be well optimised though, and the good news is YouTube has the ability to tag the video with related subjects, so get tagging.
It might be free, but YouTube is by no means unprofessional, on the contrary is carries with it the ability to really boost your business... so if I were you I'd take advantage of that.
In other posts you might have read you'll have seen I've talked about the benefits of viral videos and how bigger conglomerates are using them to market their own products. What we're prone to forget is that in order for these videos to be a success, they need a popular video platform. Hello YouTube. The benefits of YouTube are endless, though you might not know it, there's more to it than just being free and simple... which in itself is pretty smashing, all things considered.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This occurs when Google selects it as quality content that contends with the other web results. In order for this to transpire your video has to be well optimised though, and the good news is YouTube has the ability to tag the video with related subjects, so get tagging.
It might be free, but YouTube is by no means unprofessional, on the contrary is carries with it the ability to really boost your business... so if I were you I'd take advantage of that.
About the Author:
Learn more about the benefits of YouTube. Stop by Natasha Raine's site where you can find out all about web hosting and what it can do for marketing.
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