Facebook is widely used in the United States. However, it can be used by you to better your business. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. The following information is about Facebook marketing.

Hold Facebook contests. Offers can include discounts and prizes for users "liking" your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Don't let spammers overtake your Facebook page. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.

Does your page stand out from the competition? You should add pictures and colors to attract attention. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Facebook advertisements can help your marketing goals. You can tailor your ad so that only people of specific age or gender criteria see it. The number of ads will depend on your budget. A long-term commitment need not be made. Your ad can end when you choose.

Choose updates carefully. You can very quickly alienate your audience with poor content. Make sure your updates are fun or helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Make your Facebook marketing page more efficient by using the custom tab options. This organizes your information and keeps your site professional. For instance, if you have a store, you can create a tab just for that.

Take the time to reply to comments or posts on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Don't share updates that have no direct relation to your own content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.

You may find some difficulty the first few weeks of using Facebook. A good starting point is the addition of a Facebook button on your site. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. If someone likes your company on Facebook then they'll be updated every time you make a post to your profile.

Always allow people to write their own comments on your wall. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings.Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. Start working on your campaign and you will soon get good results.