Cross-Play & Where An Online Marketing Company Comes In

Posted by Hadraj Youssef On Wednesday, January 1, 2014 0 Comments
By Rob Sutter


Three different video game moguls exist right now, so it goes without saying that many audiences are going to be seen as well. You have both your casual crowd as well as those who cannot help but continually play until they feel soreness in their thumbs. These audiences should come together, though, especially when you think about the growing idea of cross-play. How exactly can this concept be seen by just about any strong online marketing company out there? I believe that it is a developing idea worth mentioning.

What is the general basis of cross-play, those outside of gaming may be wondering? Well, it's a concept that can come into effect for games across many platforms, allowing users to interact with each other. It can be done even if two or more parties do not have the same kind of platform set in place. This means that, for instance, it is very much possible for a user with an Apple device to play a particular game with another person from his or her Sony system.

It's apparent that publishers want to be able to release their games with as many features as possible. The idea that Nintendo recently made cross-play an idea is something that I have a hard time arguing against. In fact, I would not want to, especially if it leads to publishers being able to make more profits off of the games that they are able to bring to a multitude of consoles. Reaching out to various audiences can be done by any strong online marketing company out there.

A variety of groups should be looked to and I believe that firms such as fishbat will be able to agree with such a sentiment. Many members of any audience are going to be appealed to and I feel as though cross-play will be able to grab their attention. Nintendo, having recently implemented such a system, is just one example of how companies are slowly but surely starting to follow suit. It's the kind of system that deserves to be looked into and just about any online marketing company will be able to tell you the same.

Cross-play is a feature that I have my eye on and I hope that most others will be able to say the same on the matter. There are so many multiplatform games out there that are released everywhere for the sake of building as strong of an audience as possible. However, being able to play with others regardless of the console of choice has not exactly been tremendously exercised until just recently. My only hope is that this feature is continually worked on for the future.




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