If you want to make off-page SEO work, the first thing you really need to do is to stop listening to the so-called gurus in SEO and start using your common sense and recognizing one basic fact: Google is a search engine that has its DNA set on ranking websites based on links. If that weren't the case, it would have to rewrite its own DNA entirely.



So, despite what Google may tell you about the changes in its algorithm, one fact remains: if you want to make your website rank on Google, you need links and if you want for your website to recover its rankings after a big dip in the wake of Panda, Penguin and Hummingbird, you will still need links.

What are the best types of links? Links that come from related websites that have a high page rank. So, if you have a website about acne cures, the best type of links would be a blog about skin care that has a page rank of at least three.

Other good sources of backlinks are links coming from newspapers, universities, and directories like DMOZ and Yahoo. Building quality backlinks to your website is a tough job and it's rather impossible for a high PR site like About.com to link to you if you're not one of their authors.

This is the reason why many seasoned Internet marketers have taken things into their own hands by building a High PR network themselves. They buy High PR websites and host them with a hosting account that offers different IP addresses (very important).

Put a link on the home page of these High PR websites to your money pages. As we said before, building this type of network costs money, so we suggest that you find a job first before doing any work.