By Isa Musa
As the Internet and digital world grows and changes, so do the strategies which bring the best results for online businesses. In 2014, one of the most effective strategies for reaching out to customers and making sales is an email list.
Technology makes it very easy to analyze your business' performance without having to employee a third party to do it for you. Service providers such as web hosts will be able to provide you with analytics such as number of visitors and how long they stayed on a page for, and there is software available which can track sales conversion rates for click throughs. Here are some of the most important metrics to be looking at.
1. Mobile marketing: The online platform for businesses has taken a new trend, which has been catapulted by the heavy use of smartphones today. Many people use their phones to access the internet, shopping marketplaces, and in search for information too. This has seen a sudden twist in online marketing, as entrepreneurs' have to device new mobile marketing techniques to reach out to these people. Advertising through mobile apps and creating websites that are compatible with hand held devices is the latest trend this year.
Squeeze Pages - The purpose of a squeeze or opt in page is to give visitors to your website an incentive to sign up to a newsletter. For example, you could give away a free sample of your product in exchange for their email address. Opt In Forms - Having an opt in form on your website or blog can also help to build an email list, but there is less incentive for visitors in comparison to squeeze pages.
Pop Up Forms - Although many visitors hate pop up forms, they are extremely effective. Statistics show that email lists can treble just through adding a pop up form to a website. Using an email list is currently one of the most effective business strategies you can use.
Technology makes it very easy to analyze your business' performance without having to employee a third party to do it for you. Service providers such as web hosts will be able to provide you with analytics such as number of visitors and how long they stayed on a page for, and there is software available which can track sales conversion rates for click throughs. Here are some of the most important metrics to be looking at.
1. Mobile marketing: The online platform for businesses has taken a new trend, which has been catapulted by the heavy use of smartphones today. Many people use their phones to access the internet, shopping marketplaces, and in search for information too. This has seen a sudden twist in online marketing, as entrepreneurs' have to device new mobile marketing techniques to reach out to these people. Advertising through mobile apps and creating websites that are compatible with hand held devices is the latest trend this year.
Squeeze Pages - The purpose of a squeeze or opt in page is to give visitors to your website an incentive to sign up to a newsletter. For example, you could give away a free sample of your product in exchange for their email address. Opt In Forms - Having an opt in form on your website or blog can also help to build an email list, but there is less incentive for visitors in comparison to squeeze pages.
Pop Up Forms - Although many visitors hate pop up forms, they are extremely effective. Statistics show that email lists can treble just through adding a pop up form to a website. Using an email list is currently one of the most effective business strategies you can use.
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Facebook.com - Social Mobi Apps is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Social Mobi Apps Review.
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