The Facebook advertising platform is a great way to get the word out about a good or service that you are currently offering. One of the great benefits of the advertising program is that one can target a very specific demographic group who is most likely to buy one's particular product. On can even use Facebook paid ads to target specific interests.



It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.

Once you have created your ad, you can go to the section in Facebook that says, "Create Your Ad" and then you will be taken to a section that says, "Create Your Audience," and then you see a notice on the right hand side that gives you the size of your potential audience that you will be reaching.

Another ways of targeting interests on Facebook is using the custom audience tool. With this you can use various tools to browse through Facebook automatically to find people who meet certain criterion. This produces a list of user IDs that can be uploaded a custom audience to Facebook. These will often to be the most targeted people for a given good or service.

The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.