As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.

Speaking about analytics, most companies have relied on data to accept or reject a newly found idea. It is not imperative to put emphasis on strategic insight. Thus, many companies have closed based on wrong decisions and not listening to what their internal and external consumers have to say.

But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.

Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.

In fact, business analysts pointed to the effectiveness of this type of management. The strength of the principle comes from the ideas coming from employees doing the same job everyday and people who frequently reaches out to consumers, for example, sellers and deliverymen. They also found that it is a good strategy in creating services and products fitted to the needs of consumers.

And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.

When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.

Another story of success is from Mark Zuckerberg, CEO of Facebook. Zuckerberg and his employees would often organize Hackathons in order to come up with new ideas and new concepts of innovation. This as well gave birth to the like button and the new home page design of Facebook.

To conclude, it both essential to gather insights from people inside the organization and pair it up with the market research and the numbers gathered by analytics. It is also bias to say that only insights will work best for modern businesses. If both can be implemented, the better it will be.