Google dominates over other search engines. Many use the word "google" as a term for performing a search on the internet. But while Google may not have much competition from other search engines, they do have some real competition from social sites. Here's why Google should be afraid of Twitter and Facebook.



Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.

Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.

Social media sites also allow people to get personalized search results. If someone wants to know more about a movie, or would like to get a book recommendation, they're far more likely to use social media than Google. They can ask their friends answers to the questions and get answers tailored directly to them. Google can't provide that.

Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.