By John Musa
Google's algorithm is constantly being tweaked to meet the needs and wants of their search engine and making sure it is based on merit. With the addition of the 'NoFollow' tag that ensures paid links do not become a source of higher search engine results, it has become difficult to move forward with content marketing. At least, this is what certain content marketers are trying to profess, but it could not be any further from the truth. Content marketing is more than just these paid links and lets take a glance at how this is a reality.
Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.
Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.
Content Matters: In the end, content will win over any other method that is employed to engage and woo the target market. Any individual that is clicking on links will want to sift through quality content instead of reading bland, repetitive material that does not serve any purpose.
The first algorithm update by Google was announced in 2012, and it was called Penguin. The goal of Penguin was to make the black hat websites rank lower in the search engine results. This meant that if Google believed that a website owner was trying to increase their PageRank artificially, the site was penalized. The trends for content marketing will continue to fluctuate. However, the foundation will always remain the same. Make sure that the content you produce is strong, and the audience connection is genuine. When these two factors are in place, link generation will become less of an issue.
Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.
Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.
Content Matters: In the end, content will win over any other method that is employed to engage and woo the target market. Any individual that is clicking on links will want to sift through quality content instead of reading bland, repetitive material that does not serve any purpose.
The first algorithm update by Google was announced in 2012, and it was called Penguin. The goal of Penguin was to make the black hat websites rank lower in the search engine results. This meant that if Google believed that a website owner was trying to increase their PageRank artificially, the site was penalized. The trends for content marketing will continue to fluctuate. However, the foundation will always remain the same. Make sure that the content you produce is strong, and the audience connection is genuine. When these two factors are in place, link generation will become less of an issue.
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