With recent changes from Panda and Penguin from Google, some of the online marketing methods may be shifting away from strictly keyword strategies and be more directed toward a heavier content emphasis. Of course key words and key word phrases will remain to be important, but it will be more difficult to "rig" the keywords apart from the content of the material.



Search Engine Marketing (SEO): More than likely, you've just created a new website. You've ensured that it's well-designed and the content is well-written. However, if you haven't made any efforts to draw traffic, then you're not really maximizing your website's potential for success. Effective search engine marketing should always include strategies that make your site more visible.

The strategies that are going to be used for these new ideas are going to utilize many and varied distribution strategies. So if you think about all of the different ways you can get your message out, you have your website, a blog, a video, social media sites, podcasts, ebooks, Kindle, free online courses, and mobile applications.

The best way to incorporate this is to either use a plug-in on your WordPress blog that can pull specific products and services to display them on the sidebar, or a more advanced plug-in that is able to present a pop up that is going to show an evergreen offer. This is an essential step, so be very careful when you complete it.

By doing this, you should be able to start generating consistent sales by targeting niches that are always going to be in demand, instead of trying to promote offers that most people will not be interested in. Just because the new story is interesting, does not mean that products related to the keywords in the article are going to be profitable for you.