Welcome to the modern age of marketing. No longer do businesses rely upon only word of mouth or catalogs for advertising. Today, thanks to the modern digital age of technology, email is fast becoming a marketing strategy. It's really no wonder that this has trended over the last several years, with over 90 percent of consumers and businesses alike utilizing this function, you can reach more customers in a much shorter amount of time.



Keep It Simple: Instead of having focusing on many links, put one good link in the line of site. Encourage potential customers to click on said link and tell them why it will benefit them in the long run. Make it easy to find and keep the page clean and neat. This is an important step, so please do not overlook it as you go through your journey.

Avoid Being Too Busy: Pages that are too busy won't get you customers, in fact, customers will leave as they can't find what they're looking for. Let the email lead the customer to a clean page and encourage them to either enter their search term, or have valuable information at their fingertips in order to retain them as a customer.

Image Presentation: Some email servers aren't ideal for images. Picture yourself as the customer and figure out what images work best on most of the email servers. Now focus on that sort of image for your campaign. Often times, people really rush this step and it ends up hurting them in the long run.

Opt Outs:It's important to always give the option of opting out of your emails. This can go at the bottom of the email as an "Unsubscribe" button. Be sure to let them know "no questions asked" and allow the potential customer the freedom of making this choice. There may be a few opt outs but in most cases, customers appreciate the opportunity to get a good deal. These tips and tricks will help your business to grow exponentially by using conversion focused email marketing strategies.