By Bilal Syed
The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.
A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"
We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.
Social Marketing: Pinterest, Facebook, Twitter, Instagram and twitter have taken the lead in online paid advertisements. The five sites receive more than 80% of internet traffic, and advertising the same creates more awareness and visibility to your products. You however have to pay these social sites for your advertisements to be displayed in their pages as well. Advertisements through these apps creates more awareness and reaches out to target audience much faster than ever before.
Because YouTube is the second most visited website behind Google, it is an excellent medium to reach a ton of potential customers very easily. Finally, when you are attempting to come up with a paid advertising campaign, you are going to want to enlist the help of a professional. A professional will be up to date in the latest changes in the business environment and give you the best opportunity to create a successful campaign. So, you can see what we are talking about.
A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"
We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.
Social Marketing: Pinterest, Facebook, Twitter, Instagram and twitter have taken the lead in online paid advertisements. The five sites receive more than 80% of internet traffic, and advertising the same creates more awareness and visibility to your products. You however have to pay these social sites for your advertisements to be displayed in their pages as well. Advertisements through these apps creates more awareness and reaches out to target audience much faster than ever before.
Because YouTube is the second most visited website behind Google, it is an excellent medium to reach a ton of potential customers very easily. Finally, when you are attempting to come up with a paid advertising campaign, you are going to want to enlist the help of a professional. A professional will be up to date in the latest changes in the business environment and give you the best opportunity to create a successful campaign. So, you can see what we are talking about.
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