Public relations, or PR, is the practice of managing the flow of information from an individual or organization to public audience. It mainly entails gaining exposure through organized forums where a person or organization speaks to the audience. The topic of discussion therefore should only be an issue that interests the public or that is not profit-oriented. PR can also be used by the related parties for different business purposes. The main branches include; crisis communication, consumer, financial, government, and internal communication PR. Public relations in Florida is offered by a number of professionals who can be hired.

The technique acquired may be used for persuasion of other business stakeholders such as customers, shareholders, partners, and investors to help in maintaining a particular point of view. PR is usually conducted through speaking at conferences, organization awards, employee communication and using the media. Notionally, a good relationship with the community improves the image of the organization.

The historical records reveal that PR services were founded in the ancient days of 1880 BC in Babylon. Historians also believe that first encounters of PR were first witnessed in Rome through segmentation of audiences in political promotions and gospels. Some scholars, however, have opposing opinions against such notions.

Many researchers however have argued that PR was only founded during the settlement of the New World. There were several exaggerated promotions used to lure settlers as well as marketing the first fund-raising pamphlet. Specifically, the pamphlets were used to collect funds for making the Harvard and spreading the anti-British sentiments.

In 1990, the PR agency, Publicity Bureau, transformed it into a profession. Its founders, Ivy Lee and Edward Bernay, were the first people to establish it as a profession in the United States. Other stakeholders include Basil Clarke, the profession founder in the UK, and Arthur Page who is known as the head of corporate PR.

The professionalism grew more after the Second World War as a result of war-time publicity talent going into public sector. At the same time, academic journals, industry publications, trade associations were also developed. Some of the leading PR agencies today began their global trademarks by early 1960s and 1970s.

As a profession, PR faced multiple changes in the 1990s due to the general changes of the New World revolution. Examples include using the new technological materials and media to change PR tactics and agency consolidations. The emergence of other disciplines such as community relations and investor relations also shaped the entire professionalism. It is widely believed that PR professionals should specialize at giving a good impression of the organization to the society.

The professionals are required to articulate client objectives with official views on crucial matters that are relevant to the media. They can also be viewed as workers who specialize in communicating, presenting arguments and improvising practical strategies that can be used for the general management of the organization. This is because PR will contribute to how a person or an organization is seen by having an influence on the media, as well as maintaining good relationships with other stakeholders. Public relations in Florida can only be maintained by hiring competent professionals with good experience and qualifications to handle such matters.