For several months, Google has been beta testing the idea of allowing Google+ posts to be used as ads in the Google Display Advertising Network. The feature has now been officially released, and is available to all advertisers whose Google+ pages have more than 1,000 followers.



It's tough to gather followers and get people to see what you have to offer for free. Most people have to invest a great deal of money in order to get the following they wish to acquire. That money is not always put to good use, and it can sometimes put a company in a position to spend much more than they anticipated. This does not have to be the case any longer.

During the beta testing period, many advertisers tested out Google+ integration to good effect, with some brands finding that they experienced as much as 50% better engagement through running Google+ promoted posts compared to traditional rich media ads.

Start posting on Google+ as much as you can. If you do this and ask others in your network to do the same then you are going to significantly increase your chances at both generating more followers, and the chance that your posts will display in Google's display advertising network. Advertisers pay hundreds and thousands of dollars to market online. You can do it for free simply by posting. The time to utilize Google+ in your efforts to market online is now.

You'll see an increase in traffic, just as long as you are consistent in all of your efforts. This is something that is normally true most of the time. Most people do fail simply because they were not consistent with their efforts.