Recently, Facebook rolled out its version 10.0 of its iOS app and to say that it had garnered attention would be an understatement. After all, it's important to note that Facebook has seemingly been gearing more to a mobile front. It's understandable as to why, given the fact that most people are on the move and have little time to actually sit down in front of a computer and work. Onto Facebook version 10.0, though, there are various features that are worth going over.

One of the main features that stood out, to me, was the way in which sent messages have changed. Specifically, you may find yourself in an area where a connection isn't prevalent, whether it is on an airplane, in a wooded area, or what have you. Whatever the case may be, if you send out messages on Facebook without a solid connection, they will actually be posted once you arrive in a location where a steady connection is prevalent. This is perhaps one of the handier additions to the app I have seen.

To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.

I'd like to focus on the one change made to the ap in regards to the "Most Recent" sorting. Basically, instead of posts being show on the news feed by the times that they were posted, they are set by how popular they are, by default. This isn't a terribly detrimental change, though, as the sorting can be swapped over to "Most Recent" through a step-by-step process. However, I have to wonder how many Facebook users will take the time to go about this endeavor.

The best way that I can describe Facebook's update is "mixed," but in more ways than one. While there is a tremendous amount of variety covered, I feel as though it's important to understand that users desire freedom when it comes to their programs. This is true for both those who know about social media in all respects and those who use it solely for the purpose of staying in touch with friends and family members. My only hope is that the next Facebook update will be met with a more positive response from smartphone users.