Never Underestimate The Importance Of Social Signals For Search Engine Optimization

Posted by Hadraj Youssef On Sunday, June 8, 2014 0 Comments
By Bilal Amed


Social signals are referred to as the amounts of tweets, likes, followers and +1's a website or blog receive. Many professionals in the search engine optimization industry believe that when the likes, tweets or followers of a particular website increases, the rankings of such website increases too. This has now been proven without any doubt, and most of the SEO experts are suggesting that social signals would replace links altogether in the near future.



Other social media platforms have an impact on ranking. A site was mentioned in 500 tweets and its ranking went up by almost 3%. Receiving 70 shares on Facebook and 50 likes caused a site's ranking to go up by almost 7%. These numbers can seem negligible, but social signs could actually have a significant impact on the ranking of your site over the long term. You will probably get more shares, likes or followers over the time and your ranking will slowly but surely go up as you develop your presence on social media.

Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.

It seems that social media could be the next big thing in the ever-changing world of SEO. This is a fairly new trend but you should already look for ways to develop a stronger presence on social media to improve the ranking of your site.

Social media is becoming an increasingly popular activity and it is very likely that search engines will make social signs an even more important part of their algorithms in the future. Social signs could for instance become a good way to determine which sites are the most popular and therefore relevant to a search query. Developing a strong presence on social media should become an important aspect of your online marketing campaign.

Other social networks do not seem to have a significant impact on SEO ranking but you might get good results if a good number of your clients use another social media platform. The most important is to develop a strong presence on social media, which can be difficult if your target audience does not use Facebook or Twitter.




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