Understanding The Importance Of Facebook Presence For Business

Posted by Hadraj Youssef On Friday, June 13, 2014 0 Comments
By Bilal Hamdan


In today's technological savvy world, having a well crafted Facebook page for your business will greatly improve visibility and improve search engine optimization. It gives customers a way to find out what is going on and to see what others may think of your company. Facebook will provide some specifics such as the demographics on your fan page. It will also show who likes your page, what they're saying and help you in targeting the right market for your business.



Sharing is how your business will get around Facebook. It is easy for someone who likes what you have said to share it with their friends. From there it might get shared with more friends. Your information has the potential to go viral and that is what you want.

Building your Facebook fan page couldn't be easier and they walk you through every step of the process. You have the opportunity to upload pictures, give a description of your business, share a phone number, share the company website and more. It's like free advertising without the hassle.

You can share words, articles or photos on Facebook. If your business has a website, which is it should, you should be sharing it on there everyday. If you are a small business you can even promote your business on your personal page.

On your website you can invite visitors to "like" your Facebook page as well. In short, Facebook has made it very easy to take advantage of some great free advertising and promote your business. Every time someone interacts on your page it shows in their feed which shows others and the domino effect is on its way to bringing in more customers for you.

As people begin to understand that there is a real person behind the business, they begin to comment. As they 'like' your fanpage, their friends see that and they can begin to comment as well. Once this starts to occur, word of mouth begins to take over and friends of friends begin to take a look, and the page can 'go viral' or be passed from person to person indefinitely.Obviously, this can create a great deal of publicity for your business that is purely organic and automatic. People like to be interactive, and if that is promoted by you, it will happen. Make posts that give friendly advice, such as ways that your product or service can be used. It can be very informal and useful, rather than promotional and sales oriented.




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