If you're a marketer who's looking for effective ways to incorporate video into your overall market content strategy, you're not the only one.



The person conducting the presentation is usually a person with a good speaking voice and one who can be motivational and informative at the same time. As the presentation is given, the artist is able to complete figures of people using the product and experiencing success in using the product.

The drawing is made free hand by the artist, and then sped up to be fresh and in order to keep the attention of the viewer. This is important because in any presentation of any length there is a tendency for the viewer to have their attention wander, and if your presentation has any detail to it, you will want the viewer to get all the facts.

Other methods of using a white board is to simply have the presenter stand in front of a white board and write down his points as they are covered in the presentation. This simply rivets the viewer to the steps that the presenter wants him to see. This is effective in having the viewer understand the important parts of the presentation.

This technique just reinforces the age-old principle that if you are going to tell a story, it is going to be remembered much more effectively if there illustrations to back up the story itself and to make orderly emphasis on the main points.

You have probably seen white board marketing videos before. These videos are becoming an increasingly popular way to advertise products and services on the Internet because they are very cost efficient for advertisers. Anyone can produce their own white board video. All you need is a white board, some dry erase markers and a digital camera. There is no need to invest in equipment or to hire anyone to help you shoot your video. This is an ideal option if you want to create a marketing video on a small budget.