By Jashua Moses
White Ops has been hired in order to target the major advertisers and see how they are going about their day-to-day practices. Are they only resorting to using bot fraud in order to get the attention of prospective customers? This is being done after a lot of claims are being made that the major advertisers are cutting corners and just using bot fraud to inflate numbers. White Ops is a renowned named in the advertising security world and will be using their research to put together a firm report by October.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
White Ops is an advertising security firm that has been hired by the ANA to take a look at the issue at hand. Is bot fraud a problem that is going to cause a lot of headaches or is it something that is more part of a scaremongering bunch who believe the advertisers are taking advantage of the system?
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
White Ops is an advertising security firm that has been hired by the ANA to take a look at the issue at hand. Is bot fraud a problem that is going to cause a lot of headaches or is it something that is more part of a scaremongering bunch who believe the advertisers are taking advantage of the system?
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
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