By Faisal Rodgers
When you surf the web, undoubtedly you will be searching for information in the form of videos. Videos that are displayed on YouTube, and also Facebook, are designed to not only help advertisers, but provide a great user experience. In some cases, the ads that are displayed are not very relevant, making the user experience bad, and also takes away from the money being spent on video ads by vendors trying to make a profit.
Facebook And Videos
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
The biggest strength of the company is its bidding platform ecosystem which performs in real time as it selects the best priced ads for marketers from various inventories of different publishers. It also has a video inventory management system and a CheckPoint service that will block ads that are inappropriate. LiveRail is one of the faster growing companies in the field with a 300 percent growth over the past two years. The company is right on track to have over $200 million of gross revenue with a before tax gross earning well in excess of $30 million.
LiveRail is a company that helps publishers serve ads, specifically on the videos that they display on their websites. It gives them access to premium video inventory, and also allows them to present their advertisements in many different ways. Some have actually said that this company offers the best advertising solution for anyone that does video marketing.
Facebook And Videos
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.
The biggest strength of the company is its bidding platform ecosystem which performs in real time as it selects the best priced ads for marketers from various inventories of different publishers. It also has a video inventory management system and a CheckPoint service that will block ads that are inappropriate. LiveRail is one of the faster growing companies in the field with a 300 percent growth over the past two years. The company is right on track to have over $200 million of gross revenue with a before tax gross earning well in excess of $30 million.
LiveRail is a company that helps publishers serve ads, specifically on the videos that they display on their websites. It gives them access to premium video inventory, and also allows them to present their advertisements in many different ways. Some have actually said that this company offers the best advertising solution for anyone that does video marketing.
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