By Omar Rashad
Mobile advertising is the way of the future and most of the big firms around the world realize this. They are putting in a lot of money into these mobile advertising companies and the results are there for everyone to see. These are some of the biggest players in the game and they realize the worth of having targeted ads delivered to people's phones within seconds on a regular basis. It just does not get easier than this. Progressive Insurance has made sure they are the top of the heap when it comes to advertising this way.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.
The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.
The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
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