By Hajj Isa
It is apparent that Millennials are really watching the food channels. According to Google statistics, the YouTube watchers from the ages of 18 to 34 are watching 30 per cent more videos on food than any other demographic. This dynamic is helping to drive the growth of food channel subscriptions over the past year.
Google says that these folks watch more food and recipe videos, by a margin of 30 per cent, over any other group of people, and they are a major force in helping to drive a 280 per cent growth in the subscriptions to food channels over the last year. The 59 per cent growth in YouTube videos watched with food and recipe content has been fueled by the Millennials as social engagement has increased 118 per cent. That is all of the likes, shares, and comments.
According to research by Youtube, 68 per cent of Millennial Mothers purchase food products that are the features in the food videos that they watch, while 42 per cent of the Millennial fathers do the same thing. By aligning advertising strategies along with the viewing habits of the Millennials, brands have found success in additional referrals from YouTube food videos.
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
The Millenials have taken to these videos because of their ease of use in their busy lives, and they are very loyal to their brands with a passion. They are tuning in to the videos, and they also share them which gives the whole affair a distinct social flair.
Here's something that may or may not be surprising to you based on how well you know millennials: apparently they really love YouTube food channels to the point that they're the reason the sub-industry has seen a 280% growth in subscriptions. As you probably know, YouTube food channels are some of them most popular and the entire channel, and finding out that millennials are behind it is quite fascinating.
Google says that these folks watch more food and recipe videos, by a margin of 30 per cent, over any other group of people, and they are a major force in helping to drive a 280 per cent growth in the subscriptions to food channels over the last year. The 59 per cent growth in YouTube videos watched with food and recipe content has been fueled by the Millennials as social engagement has increased 118 per cent. That is all of the likes, shares, and comments.
According to research by Youtube, 68 per cent of Millennial Mothers purchase food products that are the features in the food videos that they watch, while 42 per cent of the Millennial fathers do the same thing. By aligning advertising strategies along with the viewing habits of the Millennials, brands have found success in additional referrals from YouTube food videos.
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
The Millenials have taken to these videos because of their ease of use in their busy lives, and they are very loyal to their brands with a passion. They are tuning in to the videos, and they also share them which gives the whole affair a distinct social flair.
Here's something that may or may not be surprising to you based on how well you know millennials: apparently they really love YouTube food channels to the point that they're the reason the sub-industry has seen a 280% growth in subscriptions. As you probably know, YouTube food channels are some of them most popular and the entire channel, and finding out that millennials are behind it is quite fascinating.
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