By Nathir Sufyan
If anyone wanted to know the power of mobile advertising, it is all found in the statistical analysis that is being done. Companies are spending a significant amount of money in the mobile sector because it works and it is as simple as that. The results are starting to show how the results coming in from ads are unbeatable on any other front.
Recent Studies On Retargeted News Feed Ads
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
Why Retargeted Mobile News Feed Ads Generate So Much Traffic
This study that showed this was looking at AdRoll and recent data that was released. It also took into account FBX and WCA ads when making this analysis. Obviously, mobile ads are going to be less popular than those shown on a desktop, yet the click through rate was what was impressive. It seems that people with smart phones are more likely to click once again through to the landing page because it is the conditioning that people have too tap their phone. This study has provided some very interesting insight into click through rates for mobile users which will be used by advertisers when creating mobile news feed ads in the future.
A study has also shown that subsequent to clicking through, conversion rates were up over 70%. This is good information to have, especially if you have an evergreen product that many people are looking for, and you are able to target the right audience.
Recent Studies On Retargeted News Feed Ads
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
Why Retargeted Mobile News Feed Ads Generate So Much Traffic
This study that showed this was looking at AdRoll and recent data that was released. It also took into account FBX and WCA ads when making this analysis. Obviously, mobile ads are going to be less popular than those shown on a desktop, yet the click through rate was what was impressive. It seems that people with smart phones are more likely to click once again through to the landing page because it is the conditioning that people have too tap their phone. This study has provided some very interesting insight into click through rates for mobile users which will be used by advertisers when creating mobile news feed ads in the future.
A study has also shown that subsequent to clicking through, conversion rates were up over 70%. This is good information to have, especially if you have an evergreen product that many people are looking for, and you are able to target the right audience.
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