There was a rumor recently on Bloomberg that Zillow, the real estate information company, was going to purchase it's chief rival company, Trulia. Then the rumor was proven to be true, when the board at Trulia approved a $3.5 billion stock deal. It amounts to a stock transaction for that amount.



This is how business tends to work. You might have a lot of different companies selling the same thing. One is stronger than the others and is able to buy them. They are then able to become a stronger company.

This can be a very good thing for the consumer because they are offered more. They get a stronger company and are able to receive more benefits from them. It also shows that the company that was able to buy other companies is going to be around for a long time.

For example roughly one half of the visitors to the Trulia site do not visit the Zillow site at all. Nearly two thirds of the Zillow visitors have nothing to do with Trulia. By combining the two companies, the plan is to maintain the separate marketing presence, offer products that suit those markets, and continue to maximize free content distribution across the different marketing platforms.

For now, Zillow's primary plan is to cut costs and save money. However, it's likely they'll make even more big deals in the future. It'll be interesting to see what's in store for this real estate company. They now have a very unique place in the real estate world.

There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.