Making Good Bilingual Strategic Communications For Your Organization

Posted by Hadraj Youssef On Thursday, September 4, 2014 0 Comments
By Marlene Blevins


Strategic communications are the measures taken to ensure there is good planning on issues like public relations, advertisings and management communication. Bilingual strategic communications are the plans in the in strategic communication when available in two different languages. Some organizations operating in an area where two languages are commonly used, it would be necessary to write the plans correctly in both languages.

The professional communication laid out in the plan sometimes require professional communicators. This gives the organization or corporation confidence that each and every experience and message send to the clients leaves a good impression. These communicators can be translators who are able to clearly and correct translate between the two languages. They are an integral part of the organization.

To build a good strategic bilingual communication, a strong foundation is a must have for good performance and continued growth. Clearly stated purpose, the objectives and mission of the company should be drafted clearly and the recommended action course defined. Good strategies of communication are important mainly because in their absence confusion will prevail in the organization resulting to loss of resources such as money and time.

Proper management system is required in a complicated and integrated organization system to instill discipline among those working in it. The system gets more complicated in case it is bilingual environment. Everything, however, goes as per plan and is standard if bilingual communication system is used with easy understanding and following of communications from the management.

The next step is the development of excellent tools. The model to be employed is the what/how/who that offers the best basis for development of excellent tools. The "what" gives an idea of the messages to be made while the "how" part gives the ways and means of creating the messages. The "who" section outlines the best personnel to use in these processes.

It is necessary to note that the decisions and actions taken to make consumers buy from you and the information the public gets to know about you company are all discussed in "what". The weaknesses and strengths which can be exploited in different communication channels are stated under the "How". The audiences targeted automatically fall under the "Who".

Development process comes next after the tools have been identified. A lot of time will be spent on this stage of building a good strategic communication plan. This step has different stages which all should be done with care. The plan should be approved as the first stage so that other stages can be based on the plan. The project initiation comes next followed by concept development. After that a comprehensive creative development is done with metrics of performance and governance clearly stated so that when the plan is produced and distributed to all staff it will be easily understood in either of the languages used in writing it.

Creating the best of the bilingual strategic communication needs a dedicated team with the correct adornment in terms of skills required. Passionate employees will be better placed to develop excellent plans. This serves to reduce pressure on the leadership of the firm to make appointments for the most skilled leader in communication strategies for maintenance of the organization's system of strategic communication.




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