Have you been thinking about whether or not the advertising results that you have had on Google are actually the best that are achievable. Google certainly has, and because of their continuing desire to improve the way that ads are delivered, they have made significant changes that are coming into play.



Advertisers will soon be able to target users that will be able to purchase their products and services which are migrating between mobile websites and apps. Using different tracking systems, they will be able to target your potential customers with much more accuracy, adding more money to your bottom line.

Google's Ad Network - In the beginning, the ad network that Google provided was strictly through Adwords and Adsense. You can place ads that would show up either on major well-known websites, or on smaller websites created by those trying to earn money through placing ads on their site or blog.

What Google Says - Google has actually said that the testing has begun and considers it a very transparent method of gathering data. He also stated that it can help businesses become more profitable by running ad campaigns that will look at both mobile apps, and where they have gone on their browsers, to deliver the best ads possible. In just a few months, we might have the preliminary results for how well this type of advertising actually works.

All in all, executives at Google are speaking about a definite confidence in what they are working on using what are called cross device conversions. Hopefully this will add to extra revenue for advertisers and also provide a better experience for people that have smartphones that see ads that are displayed.

Google has been speaking about eliminating cookies, using a new and different type of technology. Whether this is what they are doing remains to be seen, but it is said to be a vast improvement over tracking methods used before to help advertisers generate more revenue.