By Arees Furqan
Yahoo has been looking to get back into the e-commerce race against some of the giants that are out there on the market at the moment. They might not have been able to see success in the past, but Yahoo has tweaked the platform and made it better than ever before. They are hoping with this new change, they are going to drive in a lot of traffic and get people to purchase products. Yahoo Stores was open before, but had to be closed down as it caused a lot of problems for consumers and didn't work as it was supposed to for the average consumer.
The platform is designed for small business owners who are looking to set up their e-commerce store and get sales generated. Yahoo becomes the main facilitator of the products and makes sure everything goes off as required.
The head of Yahoo's Small Business division, Amit Kumar, said that this development is the summation of the past 16 years of working with their million plus customers, and from that experience a more sophisticated and user friendly platform has been the result. Small businesses now have a more powerful and streamlined method of turning their ideas into a viable business online.
Yahoo Stores is now optimized for a desktop application and a mobile application as well. Since over 60% of all Internet searches are now being conducted from mobile devices, it only makes sense to have this capability available. The same SEO technology that is currently being used with Yahoo.com has been implemented into the Yahoo Stores platform, giving the new application more power and availability for searchers to find it. Similar keywords and descriptions will boost its searching power for Yahoo.
A new system for collecting payments has also been incorporated into the system, one that is compliant with PCI (payment card industry)payment processing. The entire system is very seamless, as a new merchant can be up and running in as little as two minutes, with addition of products and categories as easy as opening an email in the structure.
The service starts at $312 a year. This is the cost of a basic plan but business owners can choose the plan that corresponds to their needs. The service also gives users access to a variety of themes for their online store and it is possible to manage content via an iPhone thanks to Yahoo's Live Insights for iPhone.
The platform is designed for small business owners who are looking to set up their e-commerce store and get sales generated. Yahoo becomes the main facilitator of the products and makes sure everything goes off as required.
The head of Yahoo's Small Business division, Amit Kumar, said that this development is the summation of the past 16 years of working with their million plus customers, and from that experience a more sophisticated and user friendly platform has been the result. Small businesses now have a more powerful and streamlined method of turning their ideas into a viable business online.
Yahoo Stores is now optimized for a desktop application and a mobile application as well. Since over 60% of all Internet searches are now being conducted from mobile devices, it only makes sense to have this capability available. The same SEO technology that is currently being used with Yahoo.com has been implemented into the Yahoo Stores platform, giving the new application more power and availability for searchers to find it. Similar keywords and descriptions will boost its searching power for Yahoo.
A new system for collecting payments has also been incorporated into the system, one that is compliant with PCI (payment card industry)payment processing. The entire system is very seamless, as a new merchant can be up and running in as little as two minutes, with addition of products and categories as easy as opening an email in the structure.
The service starts at $312 a year. This is the cost of a basic plan but business owners can choose the plan that corresponds to their needs. The service also gives users access to a variety of themes for their online store and it is possible to manage content via an iPhone thanks to Yahoo's Live Insights for iPhone.
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