By Agripina Nuss
If you are trying to generate leads and sales, Pay Per Click advertising is one of the fastest, cost-efficient ways to do so. With an excellent Adwords campaign you can quickly generate a lot of high quality, high converting traffic. On the other hand, a campaign that is not optimized can be a huge money sink and send you irrelevant traffic that costs more than you should be spending. To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid:
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: If you are not sure if you are wasting money on your PPC campaigns the best thing to do is let an expert examine your account and determine what can be optimized. To see if you are throwing money away in your Adwords account, visit Best Bail Bond Ads and request a free (PPC) pay-per-click account audit from a Google Certified Partner.
The sooner you get started the sooner you can eliminate the waste in your campaigns. There's no obligation what so ever and the information provided can tell you at a glance where the waste is happening. Seems simple enough, but, like many things in life, it is not as easy as it sounds. The challenges of PPC lie in the keywords and in the ad content.
The fastest way to increase your CTR rate is to add a call to action to your ad. Make sure if it is relevant: if your landing page has a video, "watch now" can be a strong call to action. If you are trying to generate direct sales you may need to say something such as "click here to buy now".
Testing is extremely important. Instead of creating a single ad and hoping that it does well, creating multiple ads with slight tweaks (such as a different call to action, a different way of displaying the URL, or a different title) will help you analyze which ad is receiving higher click through rates. Make sure that you only change one element on each variation so you can see exactly what is making the difference. By testing you will be able to increase your quality score and save money on your pay per click advertising.
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: If you are not sure if you are wasting money on your PPC campaigns the best thing to do is let an expert examine your account and determine what can be optimized. To see if you are throwing money away in your Adwords account, visit Best Bail Bond Ads and request a free (PPC) pay-per-click account audit from a Google Certified Partner.
The sooner you get started the sooner you can eliminate the waste in your campaigns. There's no obligation what so ever and the information provided can tell you at a glance where the waste is happening. Seems simple enough, but, like many things in life, it is not as easy as it sounds. The challenges of PPC lie in the keywords and in the ad content.
The fastest way to increase your CTR rate is to add a call to action to your ad. Make sure if it is relevant: if your landing page has a video, "watch now" can be a strong call to action. If you are trying to generate direct sales you may need to say something such as "click here to buy now".
Testing is extremely important. Instead of creating a single ad and hoping that it does well, creating multiple ads with slight tweaks (such as a different call to action, a different way of displaying the URL, or a different title) will help you analyze which ad is receiving higher click through rates. Make sure that you only change one element on each variation so you can see exactly what is making the difference. By testing you will be able to increase your quality score and save money on your pay per click advertising.
About the Author:
Robert P. Williams, Owner of Best Bail Bond Ads Offers a Free "No Obligation" Mini Audit to help you evaluate how much money is being wasted on your pay per click adwords campaign.
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