Facebook Marketing And You: Tips And Techniques

Posted by Hadraj Youssef On Thursday, October 9, 2014 0 Comments
By Arie Shanno


Getting yourself recognized on Facebook is something that can build up your brand while allowing you to speak with your customers. But, prior to beginning your Facebook marketing campaign, you have to find out more about it. The following tips will help you to revolutionize your business.

If you're using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked "Edit", you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.

Offering contests is an effective way to increase your fan base. Provide discounts and prizes to those who give your page a "like." However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Facebook marketing works best with a defined purpose. Figure out the purpose of your business's Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.

Try using custom tabs on your Facebook page. When you first create your business Facebook page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.

Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.

Your business probably doesn't really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers come and go randomly, so they'll have no reason to follow your day to day posts. As an alternative, consider advertising on Facebook instead.

Use pictures. Once you've got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.

You should now know what it takes to get into Facebook marketing. It may seem like quite a bit of work, but it will be worth it in the end. Think about how well you'll do once people hear about what you're marketing. Don't delay any longer and put what you've read here into practice as soon as possible!




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