By Alex Fishers
The speediest and cheapest method for small businesses to build their own mobile apps is to search for a tool that allows for the use of a proven mobile application building platform. There is no need to learn complicated coding to develop apps these days. All one really needs is to find the right tool, which ideally should also be free. These app building free tools exists and one can find them by searching online. The benefit is that they allow one to create beautiful mobile apps and mobile websites with zero programming knowledge needed and they come risk free with 100% satisfaction guaranteed.
If you decide to build your mobile app using one of these tools, make sure that the tool will allow you to pick industry specific templates, for example if you are building mobile apps for restaurants or mobile apps for gyms, for lawyers, for real estate agents and loan brokers, there are templates that facilitate and speed up the mobile app development. Also, make sure that the tools allow you to easily create, edit and manage your mobile app online and that the process does not take days to complete but can be done in hours using a drag-and-drop menu template.
Another tool to look for when building your mobile app for your company is a management system that enables the creation of gorgeous app design, professionalization, and performance throughout a broad variety of mobile device platforms such as Apple, Android, Windows and Blackberry. These management software make the app design and upgrades easy to do.
When deciding which mobile app development service you want to use, make sure that it provides with a scalable and reliable mobile app cloud hosting that uses the latest in data hosting technology with preferably 99.9% uptime for your mobile apps. The data encryption technology and data backups should be the latest in the market. Data backup should be performed daily, weekly, and monthly to ensure your data is never lost while using the service.
Since we assume that you will be developing your company app without wanting the help of an costly service, when using an online app maker took make sure it has all the assistance you require when you need it. Make sure that the service provides hundreds of tutorial articles that show every part of app design and development.
When making use of services for app design, you wand to have the guarantee that the tool you are utilizing to develop your company mobile app provides all the functions that will enable the app users, your clients, to like and use your app to its full potential. These functions generally consist of food ordering, shopping cart, rewards programs, 3rd party site integration, push notes, GPS directions, one touch calling, tell-a-friend function, reservations, news feed, podcasts, and much more..
And the most important feature that you want your app to have is push notifications that will allow you to send messages directly to your customers smart phones to inform customers on business events and specials, update customers on new app content, send special offers and coupons, and send actionable messages. These push notes should be included free and be unlimited in number. These push notes should encourage your clients to visit your place of business more often. The service should also allow you to send geo-location enabled messages.
Finally, what you need to look for when building your app for your business is robust analytics. The analytics should include an actionable app insights that shows how many users download your app, when they use your app, which platform is most popular (Apple or Android devices), and insights into your app's activity. In addition, the platform you use should allow you to track dollars spent on items, dollars spent on food orders, appointments scheduled, consultations scheduled and finally to understand your app's ROI.
A few words on Mobile Marketing
Easily, the hottest trend in any kind of technical marketing today, mobile marketing is something you need to know about. With so many people that are seemingly unable to put down their cell phones even for a second, it only makes sense to capitalize on the opportunity to market to them on these favorite devices.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.
Use your message recipient's real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.
Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn't enough for today's audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.
Take the tips that you have learned through this article and apply them to your marketing plan. Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign. Keep with your plan and you are sure to see the results you seek.
If you decide to build your mobile app using one of these tools, make sure that the tool will allow you to pick industry specific templates, for example if you are building mobile apps for restaurants or mobile apps for gyms, for lawyers, for real estate agents and loan brokers, there are templates that facilitate and speed up the mobile app development. Also, make sure that the tools allow you to easily create, edit and manage your mobile app online and that the process does not take days to complete but can be done in hours using a drag-and-drop menu template.
Another tool to look for when building your mobile app for your company is a management system that enables the creation of gorgeous app design, professionalization, and performance throughout a broad variety of mobile device platforms such as Apple, Android, Windows and Blackberry. These management software make the app design and upgrades easy to do.
When deciding which mobile app development service you want to use, make sure that it provides with a scalable and reliable mobile app cloud hosting that uses the latest in data hosting technology with preferably 99.9% uptime for your mobile apps. The data encryption technology and data backups should be the latest in the market. Data backup should be performed daily, weekly, and monthly to ensure your data is never lost while using the service.
Since we assume that you will be developing your company app without wanting the help of an costly service, when using an online app maker took make sure it has all the assistance you require when you need it. Make sure that the service provides hundreds of tutorial articles that show every part of app design and development.
When making use of services for app design, you wand to have the guarantee that the tool you are utilizing to develop your company mobile app provides all the functions that will enable the app users, your clients, to like and use your app to its full potential. These functions generally consist of food ordering, shopping cart, rewards programs, 3rd party site integration, push notes, GPS directions, one touch calling, tell-a-friend function, reservations, news feed, podcasts, and much more..
And the most important feature that you want your app to have is push notifications that will allow you to send messages directly to your customers smart phones to inform customers on business events and specials, update customers on new app content, send special offers and coupons, and send actionable messages. These push notes should be included free and be unlimited in number. These push notes should encourage your clients to visit your place of business more often. The service should also allow you to send geo-location enabled messages.
Finally, what you need to look for when building your app for your business is robust analytics. The analytics should include an actionable app insights that shows how many users download your app, when they use your app, which platform is most popular (Apple or Android devices), and insights into your app's activity. In addition, the platform you use should allow you to track dollars spent on items, dollars spent on food orders, appointments scheduled, consultations scheduled and finally to understand your app's ROI.
A few words on Mobile Marketing
Easily, the hottest trend in any kind of technical marketing today, mobile marketing is something you need to know about. With so many people that are seemingly unable to put down their cell phones even for a second, it only makes sense to capitalize on the opportunity to market to them on these favorite devices.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.
Use your message recipient's real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.
Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn't enough for today's audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.
Take the tips that you have learned through this article and apply them to your marketing plan. Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign. Keep with your plan and you are sure to see the results you seek.
About the Author:
MobileApp4Biz designs and develops apps and mobile websites for small businesses to help them increase profit. They have a new tool that gives business owners the ability to design and develop their best mobile apps for business starting from their website or their Facebook page. The tool they provide is full of built in features that can be turned on or off in one click. If you are a business owners looking to build your business app, then check out their website and sign up to use their free mobile app maker for small business owners.
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