By Lelia Hall
As the investors put it, the numbers in the Wall Street Journal Report do not lie. The trend in this report has shown that women are able to outperform their male counterparts whenever running the crowdfunding campaigns in which the target is to raise capital meant for their ventures. Success in crowdfunding for women is more natural than many people may think. It comes from their natural traits such as being more communicative and expressive. This means that they are in a better position to tell their story in a way that is able to catch the emotional core of the backers and other contributors.
Interestingly, the Wall Street Journal Report gives interesting statistics. Of all the venture-backed firms, women account for less than 8% of the CEOs. Only 17% of Fortune 500 companies' board seats are occupied by women and only 30% of all companies are owned by women. However, when it comes to online crowdfunding, the story is completely different. The success rate of female entrepreneurs in this area is 13% more than men.
However, the crowdfunding is a completely different story. Studies have confirmed that the ladies have up to 13% chance of success in such events than men. This is something to be proud of, as this is becoming a very popular way of raising capital for startups, and thus a possible way of reversing the statistics in the near future.
In this method of funding, the entrepreneur gets the opportunity to pitch to a large group of individuals, with completely different backgrounds. Each then contributes towards the capital for the business.
There are two major alternatives in achieving this, a social network or a virtual network. Some sites have come up to dominate the virtual network area. These are the Indiegogo, Kickstarter, and the RocketHub. In these sites, all entrepreneurs are given equal opportunities regardless of gender. The good news for the ladies is that there are sites that target women as the niche. Plum Alley, for instance, is run by women for women.
This method of raising funds for the company also comes with many benefits for ladies. First, it is a way to overt sexual harassment. Stories have been told where the so-called male investors lure female entrepreneurs for meeting in the pretense that they are going to pitch their companies only to end up receiving unwarranted sexual advances.
There are several advantages of crowdfunding, particularly for ladies. In this method, they have the chance to raise capital in a more transparent method without having to go through situations in which sex pests can take advantage of them. There are several published and unpublished stories where ladies narrate how they get unwarranted sexual advances from a few rogue male investors pretending to help them pitch their businesses.
It also comes as an alternative source of capital that is better as compared to pitching in a room full of intimidating male audience (business angel) where the ladies are likely to feel intimidated and less successful. In this manner, they get to tell their story in a way that captures the emotion of the targeted investor and thus can easily succeed. In this method, you get to use your network of colleagues, friends, family members, and vendors as a powerful marketing force.
Interestingly, the Wall Street Journal Report gives interesting statistics. Of all the venture-backed firms, women account for less than 8% of the CEOs. Only 17% of Fortune 500 companies' board seats are occupied by women and only 30% of all companies are owned by women. However, when it comes to online crowdfunding, the story is completely different. The success rate of female entrepreneurs in this area is 13% more than men.
However, the crowdfunding is a completely different story. Studies have confirmed that the ladies have up to 13% chance of success in such events than men. This is something to be proud of, as this is becoming a very popular way of raising capital for startups, and thus a possible way of reversing the statistics in the near future.
In this method of funding, the entrepreneur gets the opportunity to pitch to a large group of individuals, with completely different backgrounds. Each then contributes towards the capital for the business.
There are two major alternatives in achieving this, a social network or a virtual network. Some sites have come up to dominate the virtual network area. These are the Indiegogo, Kickstarter, and the RocketHub. In these sites, all entrepreneurs are given equal opportunities regardless of gender. The good news for the ladies is that there are sites that target women as the niche. Plum Alley, for instance, is run by women for women.
This method of raising funds for the company also comes with many benefits for ladies. First, it is a way to overt sexual harassment. Stories have been told where the so-called male investors lure female entrepreneurs for meeting in the pretense that they are going to pitch their companies only to end up receiving unwarranted sexual advances.
There are several advantages of crowdfunding, particularly for ladies. In this method, they have the chance to raise capital in a more transparent method without having to go through situations in which sex pests can take advantage of them. There are several published and unpublished stories where ladies narrate how they get unwarranted sexual advances from a few rogue male investors pretending to help them pitch their businesses.
It also comes as an alternative source of capital that is better as compared to pitching in a room full of intimidating male audience (business angel) where the ladies are likely to feel intimidated and less successful. In this manner, they get to tell their story in a way that captures the emotion of the targeted investor and thus can easily succeed. In this method, you get to use your network of colleagues, friends, family members, and vendors as a powerful marketing force.
About the Author:
Learn more about crowdfunding for women and how to overcome obstacles. To get instant access to the related site, just go here http://www.msgenuity.com.
0 Comments:
Post a Comment