By Katie Arden
"Frozen" is, without question, one of the most popular Disney movies to come out in quite some time. There's a wide appeal associated with this particular movie and the fact that even non-Disney fans know about it cannot be overlooked. A sequel to said movie has been announced recently, though, which makes me wonder how advertising will come about. In this regard, I think that it would be wise to talk about the capabilities of an online marketing company.
"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.
If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.
Firms such as fishbat can boast a number of services, those related specifically to social media included. You have to keep in mind that while this service is great for interactive purposes, it's just as easy for businesses to post content for their audiences to absorb. "Frozen 2" has its own audience to appeal to, so Disney's efforts on Facebook, Twitter, and the like should match this. As long as services like these are incorporated, the value of an online marketing company will be that much stronger.
The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.
"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.
If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.
Firms such as fishbat can boast a number of services, those related specifically to social media included. You have to keep in mind that while this service is great for interactive purposes, it's just as easy for businesses to post content for their audiences to absorb. "Frozen 2" has its own audience to appeal to, so Disney's efforts on Facebook, Twitter, and the like should match this. As long as services like these are incorporated, the value of an online marketing company will be that much stronger.
The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.
About the Author:
Are you seeking to hire a Long Island advertising agency? Please consult fishbat for details.
0 Comments:
Post a Comment