Building Better Trade Show Exhibit Designs

Posted by Hadraj Youssef On Thursday, July 23, 2015 0 Comments
By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

For starters, decide on how big your images would be. The best trade show exhibit designs is the perfect combination of the elements needed. If you would accidentally overpower the texts with the images beside it, then your goal for attracting attention would not be achieved. You have failed.

Find your way to the right colors for the banner. Yes, you have strict orders to implement the company colors which you already have but then, you are also free to modify that even just a little. So, let your instincts guide your way. Just be sure that things will not get weird at the end of the day.

Be specific with the tools that one would be using for the design of your main tarp. Keep in mind that everything that you would be put in there has to be seen by a lot of people. If not, then your masterpiece is going to be another pass me by booth that no one would dare to have a second glance on. That can be the worst fate ever.

You must everything that you have learned in the field when it comes to deciding on your final design. Enhance the sense you have for the tiniest details. If none of the drafts have passed your standards, then encourage your team to start all over again. Work as one since that is how everything will have a smooth flow.

You need to add more depth to what you have created. Remember that optical illusion is one of your keys to success. If you would put something in your booth that no one has ever seen before, then it is guaranteed to make all the noise that you have anticipated. You just have to be ready for that.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Try to circle everything around your brand. Be reminded that you are doing all of these things for the promotion of your company If you will be successful with that, then you already know what to conduct when the next exhibit comes along. You shall be prepared this time around.

Overall, settle for perfection and that can never be emphasized enough. Put in your mind that there will be some people who will be more critical then you. So, try to meet their standards as much as you can.




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