International Business Intelligence For Multinationals

Posted by Hadraj Youssef On Wednesday, August 26, 2015 0 Comments
By Ruthie Livingston


Businesses cannot afford to conduct international business blindly. They need to know what their rivals are doing and what the customers actually need. This way, they are able to maintain a competitive edge by serving their customers better than their competitors. It is a noble idea for businesses to hire international business intelligence service providers to assist in the areas detailed below.

The international entrepreneurship intelligence service providers exploit the data warehouse to mine for vital statistics and other facts to come up with a true picture of the industry standing and the organization performance. This information enables a company to project its future and come up with plans to counter competition or improve its product offering.

In nearly all multinational markets, the firm is not the only firm offering the market with certain types of solutions, there are of course many others offering similar goods and competing for the same customers. To succeed the enterprise must serve the customers better than its competition. This requires the company to be ahead of competition in innovation and adopting the latest technologies that assist it lower costs while producing better products. Using intelligence, it is able to know what is about to be introduced in the market and what new ideas the rivals are implementing.

Crisis response and management is also a big challenge that confronts multinationals. Since the firm is operating in different social-economic and political regions, it may face several challenges that are a threat to its survival. These challenges include errors of judgment, blackmail attempts, attacks from political, and business rivals among others. Using intelligence, the firm may identify the necessary authorities to lobby, counteract local business and political rivals, and deal with crisis in production or marketing departments.

The best business approach is to deliver products and services that the customers want. A company may not be familiar with tastes, preferences, and needs of clients in certain regions. The enterprise requires doing a market research and learning what the market needs. International business research companies assist in doing survey, strategizing on new market entries, and assisting in development of credible marketing plans. This way, the company is able to meet the needs of the customers head on, better than the competitors do.

There are several risks that a firm is exposed to in different regions in the international marketplace. Such risks include potential damage to assets, energy problems, brand and reputation damage, problems in getting raw material, lack of expertise in some area among others. A firm may hire an international entrepreneurship intelligence service provider to assist in developing an enterprise risk management plan, identifying the vulnerable areas, and helping come up with a backup plan.

A growing firm is likely to face legal battle at a point in its lifetime. Such battles could be with the clients, rival firms. An example is the case where a customer sues for defective goods, or a government official soliciting for bribes among many others. Such claims require proper private investigation so that the company does not end up paying for unwarranted claims. Intelligent investigations may come in handy is solving such issues.

If the multinational company were human, the top-level management would be the eyes, the employees the hands, investors the legs and enterprise intelligence the brain. Without proper business aptitude, a company is likely to make serious mistakes of judgment and be outdone by rivals or fail to serve its international customers optimally.




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